The South American blueberry reaches the moment of maximum harvest

20/12/2016

«We are entering the moment of maximum production in Chile. As a result, American retail chains are transitioning to larger packaging," explains Lauren Del Rosario, from Donio. The optimal weather conditions that Chile has had spurred the offer. «By January 1, volumes will begin to arrive, which will allow distribution chains to launch promotions«Adds Del Rosario.

Peru gears transition periods

Chile is the main supplier of blueberries to North America at this time of year, with supply sales running from mid-November to mid-March. «Chile is in the pilot's seat, helped by the Peruvian offer«says Del Rosario. «Peru has a strong autumn program, but focuses mainly on the transition of the producing regions of the northern hemisphere to the south, a time that is known to have a scarce market«. Chile transports blueberries by ship, mainly, while Peru relies on the option of air shipping. Peru exports blueberries by air when FOB prices are at the level to support the cost of the flight.

Cranberries are not yet a staple

Blueberry production is still growing rapidly, but Del Rosario does not foresee this development causing problems in demand. «Blueberries are not yet a basic product like strawberries and I believe that consumer demand will be able to keep pace," he says. «There are still parts of the world that do not have access to blueberries«. In the domestic market, consumption figures for the blueberry category are still increasing, but Del Rosario sees great growth opportunities within the processed product category because the fruit has been labeled as a superfood. «The categories of juices, frozen and dehydrated are expected to continue growing", Add. To enjoy blueberries at promotional prices all year round, El Rosario recommends buying them fresh when they are on sale and frozen because they preserve very well.

Donio offers a blueberry program throughout the year. In the North American season, the company has cultivation programs in New Jersey, Michigan and British Columbia. In winter, blueberries come from Chile and Peru.

Source: Freshplaza.es