Alejandro Pannunzio, president of the Association of Blueberry Producers of Mesopotamia Argentina (APAM), said this Sunday in CNN Radio that the consumption of this high fiber fruit "Massively increases" in our country, at the same time that he indicated that the "drivers" of this growth "are the children".

"Boys they take them to school in their backpacks. Blueberries are cheaper than a alfajor ", weighed the interviewee in the cycle CNN Field.

Pannunzio referred to the campaign Better with Arándonos, which is underway for the fifth consecutive year and aims to disseminate "the benefits to eat in a healthy way ”. Along these lines, he highlighted that “in Argentina, blueberries have already been incorporated as one more fruit. Every time we reach more markets in all the country. We basically produce in Tucumán and Concordia, but you go to Patagonia and find blueberries. People ask for them in supermarkets ".

“As consumption increases, areas that were previously late in their production now have a niche in the market. People wants to eat blueberries all year round. This is how we provide manpower throughout Argentina ”, he remarked in dialogue with Martín Melo and César Tapia.

"In the second half of October we entered the peak of the harvest. We are expected to export around 10 million kilos of fresh fruit again, ”he explained. And he immediately stated that “until December 2020 we had withholdings. Now, for every dollar we export, they pay us 98 pesos. The projection consists of maintaining last year's foreign sales values. We carry 35% of that. There are six weeks in which the year is played, compared to South Africa, Mexico and Peru, which are our international competitors ”.

Finally, Pannunzio slipped that “we have a huge amount of international certifications ".