The market has changed a lot since the company started specialising in blueberry logistics twelve years ago. “Before, we focused on bulk packaging; now, we mainly focus on tray-sealing of tubs and labelling.” Costs, especially increased labour, are the main drivers of this change, so packaging at source has become the norm. Two years ago, LBP even removed its packaging lines to focus entirely on manual sorting and tray-sealing.

Change of countries of origin
Chile, Argentina and Uruguay used to be the main suppliers of blueberries, but new origins are emerging in this market. “Peru is one of the main players, with more than 100 containers per week in season. But Eastern Europe and Morocco are also seeing significant growth,” says Anton. Southern Africa is also gaining ground. “A lot of investment is being made in South Africa, Namibia and Zambia, which benefit from their season falling at good times, and offer opportunities as long as their quality and logistics are in order.”

Despite this, traditional South American countries have not lost their relevance. "Peru continues to grow and is investing heavily in new plantations. Chile, however, is lagging behind; it is betting on new varieties. Argentina is now focusing mainly on the berries ecological, of which Peru has less," explains Anton.

The impact of El Niño
The influence of weather phenomena such as El Niño is a major challenge for the blueberry sector. “Last year we lost almost 40% of the volume from Peru due to bad weather. The start of the season was delayed this year, but the quality is still good. Thanks to strong varieties such as Sekoya and Ventura, the product better withstands the long transit times to Europe.”

Growth in consumption
Demand for blueberries continues to rise, especially in terms of volume per pack. “Previously, 125g packs were the norm; now, there are more and more 300g tubs. People buy the same number of tubs, but with more fruit,” explains Filippo. Although the potential of the European market is not comparable to that of the US, Filippo sees room for growth.

Challenges and price evolution
The constant increase in plantings and volumes poses challenges, especially in terms of prices. “The increase in volumes affects prices and logistics costs and this is a key point to which we will have to pay attention in the coming years.”

After a long career in logistics, Anton handed over the baton at the end of 2024. He is now retired. “I am proud of the development of the blueberry sector. There are still many challenges, but also many opportunities,” concludes Anton.