The Mexican blueberry industry is in the midst of an important repositioning within the global commercial scenario and is increasing its presence in the international blueberry market.

It is an industry that is about to exceed 100 tons of blueberry exports to the world, so it can already be said that Mexico is positioned in the leading places in the global blueberry market.

This new reality will be analyzed by important leaders of the Mexican industry in a Round Table that will be held in the context of the XXVI International Blueberry Seminar, which will take place in Guadalajara at the end of May.

Round table

The seasoned entrepreneur Francisco Ortiz, Chairman of the Berries Paradise Council; the president of aneberries, Jose Luis Bustamante, and Rigoberto Guerrero, CEO of Hortifrut Mexico, will be in charge of analyzing the process, the current situation, and the future perspectives of an industry that maintains constant growth and is modernizing in all its areas, renewing genetic material, introducing more technology, developing more research, advancing in safety and quality, raising the value of its human resources and consolidating an activity that has already taken over Mexico's agri-food supply to the world.

Comparative advantage

In a scenario in which competing countries considerably reduce their production and presence in the market, and in others investments for new projects stop, the Mexican industry offers not only growth and implementation of new projects, expanding cultivation to other areas of the country , but rather offers investors its greatest comparative advantage: being located hours away from the largest market in the world and having experience in precision agriculture management systems, two strategic factors that, commercially, guarantee demand and agronomically facilitate the control over cultivation.

Challenges and program

This growth and greater revitalization of the Mexican industry will bring important challenges, in the renewal of plant material, management systems, better irrigation technology, effective nutrition and pest control and, above all, in all aspects related to quality. and postharvest of the fruit, due to the need to diversify the markets, looking for more distant destinations.

All these factors are considered in the extensive program of the XXVI International Blueberry Seminar of Guadalajara, which includes two days with the most experienced specialists, the days May 31 and June 01, in the dependencies of the Hard Rock Hotel in Guadalajara.

20 specialists

Angel Rebollar, Chapingo Autonomous University; Ivan Fruits, director of AGQ Labs; María del Carmen Salas, University of Almería, Spain; Gerardo Nunez, University of Florida; Prometheus Sánchez G., President of the Mexican Society of Plant Nutrition AC, together with Ricardo Márquez, commercial manager of Fall Creek Mexico; Boaz Guy, Netafim Mexico manager; Lucia Corbetto, Osiris Plant Management; John Paul Bentin, production manager Family Farms Peru; Daniel Diaz, director of research Agroenzymas; Matías Viel, CEO of Beeflow, and Amine Bennani, President of the Moroccan Association of Producers of Red Fruits, will be some of the 20 specialists who will participate in the complete Guadalajara program.

International context

Clearly, the meeting will mean a great advance for the Mexican blueberry industry, especially for the producers, since on the occasion it will be possible to verify not only the good footing that the local industry is on, but it will also be possible to have a more universal and comparative with other realities, such as Peru and Morocco, exposed by their own protagonists, in such a way to be able to better plan the steps to follow in the future in all areas, for which, without a doubt, the meeting in Guadalajara it will be a great advance for the Mexican blueberry industry.

El XXVI International Blueberry Seminar To be held this May 31 and June 1 in Guadalajara, it will be the occasion to analyze the reality of this industry and address in the meeting program the most important aspects that Mexico must face to continue on its path of growth and leadership.

Blueberries Consulting invites you to participate in the most important blueberry event in Mexico, in the Hard Rock Hotel Guadalajara The main industry players in the country will meet, an event in which there will be new networking activities to interact with attendees and sponsors.

For more information contact: contacto@blueberriesconsulting.com / +56 9 3469 3871

Get your ticket at a price Here.