The young Peruvian blueberry industry has faced its first crisis in its successful development of the last decade and this has come from the climate threat, specifically the El Niño meteorological phenomenon, which affected Peruvian production in the last campaign, reducing volumes. of production and slowing down the season.

The considerable drop in Peruvian shipments to the markets caused an international shortage that implied an increase in the values ​​of the fruit, benefiting producers from different latitudes and compensating the Peruvians themselves for their decline in production.

Much has been said about the causes and consequences of last season, although there are still voices calling for greater analysis and evaluation of what happened, to avoid similar episodes in the future. One of the results of the first analyzes has been the good performance of the new genetic varieties against critical climate episodes. The other conclusion has been to definitively consider these climatic events as part of the norm and adapt management to this reality.

State of the industry and future

One of the voices expected to talk about what happened and, above all, the future of the Peruvian industry, is that of Luis Miguel Vegas, who has returned to the general management of Proarándanos and who will open the presentations of the first day of the XXXII Seminar Blueberries International, giving the talk: “Update of the blueberry market in Peru: production, marketing and genetics.”

The return of Luis Miguel Vegas to the executive leadership of the Peruvian industry from Proarándanos is great news for producers, businessmen and different actors, so his presentation is awaited with great interest, in addition to being the return of one of the architects of the success of the Peruvian blueberry industry, which in less than a decade became the leader in world blueberry exports and in the medium term may be the world's largest producer of this fruit.

Multiple variables

The market demands fruit with good flavor, a firm texture and a good balance of acidity and sweetness. Demands a better appearance and larger caliber, with bloom, turgidity and a long shelf life. For their part, producers expect better yields, earlier production, lower costs and greater profitability in the marketing process.

These variables cross the market, giving rise to many other aspects, both agronomically and commercially, that the program of the International Blueberry Seminar – which will take place this July 10 and 11 in Trujillo – has incorporated in its different presentations and They will continue to be treated by specialists in the different rounds of questions and conversation panels.

Genetics and differentiation

The program gives relevance to the plant genetic offer and the behavior of the different varieties in the different Peruvian producing areas. The repercussions of climate stress on plants will also be an aspect that will be treated in Trujillo from different angles, both from the analyzes and evaluations of last season, as well as from the agronomic and management measures to combat it.

Adequate nutrition, pest and disease control, the different aspects of crop care and the good practices necessary for the proper development of the industry, from the activity in the field to the arrival of the fruit to the final consumer, will also be topics. which the speakers will focus on, in addition to the differentiating elements of the brands and the different marketing alternatives for Peruvian fruit.

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