The Japanese blueberry market is a destination many producers are eager to access. Known for being a market with high-net-worth consumers who value quality and long-term relationships, Japan is poised to be an important destination to explore.

From Blueberries Consulting We analyze what is happening in the Japanese market, which is currently shared by eight countries.

In 2024, Japan imported 1895 metric tons of blueberries, valued at approximately $25 million. Furthermore, the Japanese market is clearly concentrated in a few key players, mostly in the Americas.

The countries that supply blueberries to the Asian giant are Mexico, the United States, and Chile. And to a lesser extent: Canada, the United Kingdom, the United Arab Emirates, New Zealand, and China. (See Table 1)

Country analysis

In 2024, Mexico was the absolute leader in blueberry exports to Japan with 59.75%, followed by the United States with 21.26% and Chile with 14.74%.

 With sales of nearly $15 million, Mexico leads the blueberry trade with Japan, with a strong presence in low-production windows.

   The United States ranks second with just over $5 million. Its presence in the Japanese market is due to its geographic proximity and trade agreements between the two countries.

Source:Agronometrics Global Trade Data, adapted by Blueberries Consulting

Chile's third-place position, with sales of $3,6 million, is strengthened by a counter-seasonal growth and efficient maritime logistics.

In Canada's case, its low market share (2.5%) is explained by a limited supply and a possible focus on quality niches. The United Kingdom has a marginal share, possibly due to re-exports or a premium niche.

Finally, there are the United Arab Emirates, with an unusual share that could be due to re-exports from logistics hubs. New Zealand, with a limited supply, albeit with favorable counter-seasonality. And China, with a symbolic presence due to phytosanitary restrictions.

Strategic observations

There are key factors that determine the dynamics of the Japanese market. First, Mexico's dominance is due to its production capacity during periods of low supply in other countries and its favorable trade agreements.

Chile and the U.S. are positioning themselves as strong competitors, taking advantage of their complementary seasons and export experience.

While China's low participation is certainly surprising given its geographical proximity, we might assume it is due to phytosanitary barriers, perceived quality, or a lack of specific bilateral agreements.

We can point out that a major player is expected to enter the Japanese market soon. Peru, the world's largest blueberry exporter, is in the final stages of its blueberries entering the Japanese market.

Logistical implications

The predominance of American countries suggests that long-distance maritime logistics are well established for this product in Japan.

Meanwhile, the presence of countries like the United Arab Emirates and the United Kingdom could indicate the use of logistics hubs or indirect routes, opening up opportunities to optimize costs and time.