LOS ANGELES, CA – WEBWIRE – Tuesday, September 3, 2024

agrovision , the healthy superfruit platform and leader in the fully vertically integrated, large-scale superfruit business, is pleased to announce the appointment of Holger Brandt as Managing Director of Strategic Partnerships. Brandt’s extensive experience and proven leadership in the blueberry and fruit genetics industry will be valuable in advancing Agrovision’s mission to reshape the superfruit market through cutting-edge innovation and strategic global partnerships.

Brandt’s appointment comes at a pivotal time for Agrovision as the company ramps up its efforts to build strong relationships with consumers and retailers, bolstered by a recent $100 million equity funding round that valued the company at over $1.000 billion.

With Agrovision’s premium blueberries, raspberries, blackberries and cherries sold under the Fruitist and Big Skye brands in major retailers around the world, Brandt will lead innovation initiatives and strengthen partnerships in genetics, production for continuity of premium supply and product development. His leadership will support Agrovision at the forefront of the rapidly growing superfruit industry.

Steve Magami, Co-Founder and CEO , said: “Holger is a globally recognized expert in the industry. His focus on strengthening genetics innovation and further expanding our global production will solidify a key pillar of our value proposition, ensuring our continued growth and leadership in the industry.”

Prior to joining Agrovision, Brandt was general manager of the Sekoya blueberry program at Fall Creek, where he spearheaded the transformation of the program into one of the fastest-growing genetic initiatives in the fruit industry. His leadership was instrumental in establishing Sekoya as a leader in producing high-quality blueberries, enabling its members to supply premium fruit to retailers around the world.

Brandt commented “I am excited to bring my experience to Agrovision’s rapidly growing platform. Agrovision was a key partner for Sekoya in commercializing its new varieties to consumers around the world from the very beginning, and I have been working very closely with the team ever since. I am truly honored by the trust placed in me with this position.”

“Now is a time of tremendous opportunity for Agrovision as it expands its leadership in premium blueberries and begins to replicate its success in blueberries in the produce sector, and I look forward to helping drive Agrovision’s success in the future.”

Brandt will be based in Valencia, Spain, and will report to Steve Magami, CEO, and Juan Pablo Spoerer, Executive Director of Agrovision.

About Agrovision

Agrovision is a leading vertically integrated global superfruit platform focused on berries and cherries. Headquartered in the U.S., Agrovision has a world-class geographic production footprint in the world’s most optimal microclimates, utilizing climate-resilient technology and genetics to deliver improved quality and a superior consumer experience, reliably. The Company markets directly to retailers worldwide under The Fruitist brand, except in China, where Agrovision markets under the Big Skye brand. The Company is founder-led and backed by leading investors who are aligned with Agrovision’s values ​​and long-term mission and vision. Learn more at www.AgrovisionCorp.com.