At the BLUEBERRY ARENA that will be held at Macfrut 2024, from May 8 to 10 in the city of Rimini, Italy, the main factors that will influence the success of the blueberry industry in the current world scenario will be addressed, in the that market and industry analysts project that the global area of ​​blueberry plantations will continue to grow steadily, as technology, new genetic varieties, innovation and new agronomic management are continually developed and modernized.

This growth scenario will continue over time, sustained by the aforementioned factors and because the consumption demand for blueberries will continue to increase on the different continents, especially Europe and Asia.

BLUEBERRY SAND

The BLUEBERRY ARENA program shares this analysis, which is why it includes the latest in technology applied to the different areas of the fruit industry and addresses in detail everything related to new soilless agronomic management.

In this expansion of the industry, which will involve new plantations in different geographies and diverse climates, hydroponics has preferences due to its advantages with respect to soil. Furthermore, with the hydroponic system an increase in production volumes is ensured due to the fact of having more plants per hectare, which means an important advantage that responds to the new demands of the industry and markets. Mainly, regarding control over the entire process in the orchard, which allows high levels of efficiency and planning to be achieved.

In this perspective, the experienced researcher María del Carmen Salas will share her knowledge in characterization and experiences in the use of substrates in blueberries and other berries. For its part, the international Gremon Systems will do so with respect to the latest generation technology in irrigation monitoring in high-value crops.

Genetics, technology and new management

The great increase in the global blueberry industry will imply a better and greater supply to meet the growing global demand, which is why modern, professionalized, efficient and productive orchards are required. It is the time for modern agricultural companies, capable of effectively solving different equations in terms of investment, production per hectare, cost, time, production, volume, quality, price, and other variables presented by the challenge of producing and exporting fruit of excellence in the new scenarios.

clean production

This intelligent and professional production requires, in addition to being sustainable over time, adapting to the global reality of climate change and new consumer demands for safety and health, because in addition to the organoleptic qualities of the fruit, its traceability, its carbon footprint, its water footprint and now added the absence of pollution vectors of any nature. Consumers seek maximum safety from the process.

For these reasons, the Macfrut 2024 BLUEBERRY ARENA program includes the widest offering of new genetic varieties, in addition to having the latest in irrigation technology, selection and various areas of fruit production, and especially, everything related to soilless cultivation, both at the level of substrates, management, coverage, irrigation, pruning, nutrition, biostimulation and pest and disease control.