At the Lima Seminar, the Peruvian blueberry industry ratified its willingness to lead the world market

At the Hotel & Convention Center Delfines, in Lima, Peru, the Peruvian cranberry industry showed the comparative advantages that explain its fast and consistent development of recent years and ratified its arguments that make it resolve its will to lead the export of blueberries and get the leadership of world trade of this fruit in the short term.

In a meeting of much fraternity between Peruvian producers and exporters with their Chilean counterparts, and from different Latin American countries, as well as European and North American representatives of dozens of service companies and recipients in international markets, the 9 of May was held in the XV International Seminar of Blueberries, and fifth meeting of this type that takes place in Lima consecutively. On the occasion there was a review of what they have been in recent years, from the isolated undertakings covering a few tens of hectares, to a Peruvian industry that currently has an area of ​​almost 8 thousand hectares planted, and that grows to an average of 1300 hectares per year, which makes it a phenomenon of incomparable growth.

According to Miguel Bentín, producer and exporter of the agricultural Valle y Pampa, these results are due in part to the early associativity of the Peruvian arandanero sector in the organism Proarándanos, founded in 2014, and that has almost 90% representation of the producers Peruvians The businessman even called for all Peruvian businessmen to join the union. "We should be like the Chilean Blueberry Committee, efficient and effective. Its standard does not seem like a South American country, "he said.

Among the comparative advantages of the Peruvian industry, is the fact that Peru has abundant water reserves, which by distributing them more efficiently can cover the needs of the entire country without major deficiencies. On the other hand, there is the fact that the country enjoys almost all the microclimates of the world, which makes it a privileged region for the development of agricultural cultivation and allows the cranberry industry to extend the season of the fruit to the extent that consider convenient, or direct it to the most advantageous windows.

The Peruvian industry has grown 110 times in the last time, from the 70 hectares planted in 2012, to the 7855 hectares that it covers nowadays. The volume of its exports skyrocketed from the 1400 tons in 2012 to the 80 thousand tons exported in the 2018 / 2019 season.

The climatic benefits allow that the periods of development of the culture in Peru are very accelerated, which favors the beginnings of production, transforming them into fast processes. In the current context of the world industry, in which genetics is very important, this quality allows quick replacements, reacting to new varieties with greater promptness.

In the context of the XV International Blueberries Seminar of Lima, Miguel Bentín made it clear that the Peruvian blueberry industry in the 2018 / 2019 season, which covers the period from the 26 week (third week of June 2018), until the 18 week (almost at the end of April 2019), exported 80.000 tons of fresh blueberries to the different international markets, for a value of USD 580 million, which makes them optimistically ratify the will to become the first exporters of blueberries in the world in the short term.

Source
Martín Carrillo O. - Blueberries Consulting

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