The meeting of the blueberry industry in Trujillo, which will take place in the context of XXVII International Blueberry Seminar, gains greater importance every day, because we are living in moments of great definitions regarding the future behavior of the market and the planning of strategies that each country must adopt accordingly.

In this scenario, it will be Luis Miguel Vegas, the general manager of Proarandanos, who will set the tone for the meeting, kicking off the first day with his presentation: "Projections of the Peruvian blueberry industry in the context of the world market".

global leadership

The leader of the organization, which represents and leads the Peruvian blueberry industry, has been one of the architects of the successful path that the industry in his country has traveled in recent years and which is recognized throughout the world.

It is no coincidence that the four years that he has been at the head of the organization have been the most internationally visible of the union, becoming a benchmark for the global industry, not only due to the large volumes of production achieved, or the achievements as an export leader in the international market, but mainly due to the strategic successes regarding the diversification of markets and the promotion of the Peru brand as a seal of quality for its fruit, reliability as a supplier and food safety for consumers.

Complex scenario

In a contradictory world scenario, in which on the one hand a great growth in demand is projected, coming to call it the "second wave of consumption", and on the other hand a stagnation of new investments in the industry as a result of the low prices of product, it is necessary to define sustainable strategies for the future.

If we add to this that blueberry production volumes in the world are projected to double in the short term, and, on the other hand, countries like Chile, once the undisputed leader in the export of blueberries, reduce their participation in the industry as a result of some bad decisions and meager results, we are faced with a complex and contradictory scenario that calls us to make fundamental decisions to maintain competitiveness and market share.

the peruvian voice

In this framework, the Peruvian voice is fundamental, because it has demonstrated the ability to correctly read future scenarios and successfully make radical decisions, exercising leadership in the industry worldwide.

For these reasons, the meeting of the international blueberry industry will be essential, in the context of the XXVII International Blueberry Seminar which will take place in the halls of the Hotel Costa del Sol Wyndham Golf Trujillo this 12 & 13 of July.

The exhibition of louis miguel vegas It will be important not only for those attending the meeting, or for the companies represented, but also for the entire blueberry world, because their voice and opinion represent the most important industry in the blueberry market and they have personally stood out for maintaining a long-term, measured and responsible view, never falling into triumphalism or ephemeral enthusiasm.

They will be two very intense days in the programming, in which the different specialists will address the main issues or aspects that affect the industry and the crop, its management and commercialization, so that in Trujillo A large part of the main steps that the industry will take in the immediate future in its different areas will be decided.