Huge increase in the export of Moroccan “berries”

During the 2014-2015 season, the total production of berries (strawberry, raspberry, blueberry) was increased by 6% compared to the previous year, until reaching 160.000 tons (the 97% of which are strawberries). The invoicing amounted to 1.500 million dirhams and almost 90% of the fruits are destined for export.

In recent years, the sector has had a continuous development in the north of Morocco, where the planted area reaches 4.900 hectares (85% of which goes to the strawberry, 10% to the blueberry and 5% to the Strawberry). These small fruits are very profitable and are in high demand in the European and American markets. The sector has been able to expand thanks to proximity to European markets, a favorable climate and the availability of land, water and skilled labor, as well as incentives for investment.

Many European companies have established themselves in Morocco, which has contributed to the development of the sector and has allowed them to acquire new innovative techniques (irrigation, etc.).

Between 2008 and 2015, raspberry exports quadrupled (from 949 tons to 3.974 tons) and blueberries were multiplied by 28 (from 139 tons to 3.895 tons). The 95% of the volume exported from Morocco goes to the European market (the 88% of which is destined to only three countries: the 35% to Spain, the 33% to France and the 20% to the United Kingdom). Virtually all berries that Morocco exports are EurepGAP certified and most of its packaging plants and cooling units are HACCP certified. The structures meet the technical standards of the most demanding European or American markets.



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