The taste and healthy values ​​of blueberries from Huelva They have come to Malaga through a promotional activity carried out by the Andalusian Strawberry Interprofessional Association, Interfresa, in which they have distributed 200 kilograms of the fruit.

A special action to relaunch the promotion of blueberries in the national market on the occasion of the World Red Fruit Day on April 12, with the aim of making society aware of the value of integrating these fruits (strawberries, blueberries, raspberries or blackberries) into the diet thanks to their ability to protect health.

Malaga has been the first stop of the campaign Blueberries to your Health and there in the Plaza Mayor Shopping Center -one of the most popular in Andalusia- Interfresa has set up an information stand where it has offered free blueberry tastings. Within the same initiative, samples of this fruit have been distributed in small packages and containers, both to customers who have visited this commercial space, and to people who have made use of the restaurant and hotel services.

In addition to the fruit, it has also been delivered informative material about the benefits that the consumption of blueberries provides to take care of health, prevent diseases and delay aging, always within healthy behaviors and habits.

The choice of Malaga and this shopping center to start the campaign Blueberries to your Health It is justified by the variety of consumer profiles, since the local public, people from other countries residing in the area, and foreign customers who are passing through and visit this shopping space meet in the same space.

Publicizing this fruit and the benefits of the blueberry that is produced in the province of Huelva are some of the objectives of the campaign blueberries to you "Salud". Along with it Interfresa aims to increase consumption of a fruit considered one of the superfoods that should be part of a healthy and balanced diet thanks to its many healthy properties.

These include its ability to protect cardiovascular and brain health, lower blood pressure or lower cholesterol; its antiaging properties; its help to prevent, delay and even treat or reverse age-related eye problems, such as macular degeneration or its use as a food that helps prevent or treat urinary tract infections.

Andalusia is the European region that concentrates the largest production of blueberries in the European Union, with some 50.000 tons, most of which are exported to different countries where the consumption of this fruit is deeply rooted. In Spain, the demand for blueberries also grows every year, although the dissemination and promotion of their healthy values ​​may lead to an increase in consumption in the coming years. The campaign will later be extended to Madrid, Barcelona and other Spanish capitals.