Projections indicate that the blueberry export Fresh produce is expected to grow by 9%, following the nearly 90 tons produced last season, a period that runs from October to March, with November through mid-February being the peak season. This market anticipates an average price of US$5 per kilo for this season.

Regarding the figure, Andrés Armstrong, executive director of the Chilean Fruit Blueberry CommitteeHe points out that “the total volume is not very significant,” but that it is a milestone in the midst of the change process of variety of blueberry produced within the national territory.

“We have had to renew our plantations with more modern varieties that travel better, have better quality, productivity, etc. And that is what has driven the stabilization of our supply,” he explains, noting that this new variety now represents 67% of the blueberry plantations.

According to data from the Central Bank, in 2024 the blueberry exports They mobilized US$490 million, after two years of decline, but far from the US$580 million of 2021. Pending the closing of 2025, future exports reach US$389 million.

The entity that represents 62% of exports of fresh blueberries Chile also expects to reap good results in the context of the campaigns they carried out in different countries, with the support of ProChile. “Small, mighty and delicious. Blueberries, all the time!” was the campaign slogan. This comes after nearly three years since they stopped doing these types of promotions.

“We understood that this season we are in a position to raise the flag of Chilean blueberries and start these promotions again,” says Andrés Armstrong, executive director of the Chilean Fruit Blueberry Committee.

Armstrong points out that the international blueberry market has been growing over time, with the United States and China among the main producers, primarily for domestic consumption. Peru is also making strides in this market, with its blueberry exports exceeding 135 tons between May and September 2025, according to a report from the Peruvian government at the time.

Thus, it states that today the Chilean export market is focused on repositioning itself in international trade, and that its production is concentrated in the Maule, Ñuble, and Biobío regions. This is in the context of Chile being the fourth largest exporter.

© Fruits of Chile

Regarding the fate of Chilean blueberryArmstrong explains that last season, 43% of sales went to the United States, another 43% to Europe, 11% to Asia, and the remainder to Latin America. “Historically, our main market has been the United States, but in an effort to expand our market, Asia and Europe have become increasingly important,” he says.

Looking ahead to this season, Armstrong highlights the growth that Asia and Europe have experienced compared to the United States, as this year the blueberries They received a 10% tariff due to the tariff policy of US President Donald Trump.

“The impact of the rates is already being felt. We'll see at the end of the season how much it will mean, but in what has been contributed to date, some differences are already evident,” he points out.

In this new season, Armstrong sees progress in countries like Taiwan and the opportunity to grow in nations “like Italy, France, the Scandinavian countries, etc., which have a very low consumption base and must grow in the future.” England stands out within Europe for its penetration and consumption of Chilean blueberry.

Another line of business is to offer blueberries in Chile for local trade throughout the year to boost domestic consumption and bring it closer to our neighbors in Argentina and Brazil.