On 13 November 2024, the Bronisze Wholesale Market in Warsaw, Poland, was the focal point of a trade mission aimed at introducing fruit and vegetable exporters from Morocco and Egypt to the markets of Central and Eastern Europe. Organised by FAO and the EBRD from 12 to 15 November, this mission provided a platform for 35 participants representing 24 companies to interact with major buyers in one of the EU’s rapidly expanding import regions.

The visit to the Bronisze market, known for its specialization in fresh produce and flowers, provided a strategic opportunity for exporters to meet with a broad spectrum of buyers.

The event included B2B meetings that facilitated direct conversations between visiting companies and local importers.

During the visit, the market offer highlighted the presence of products from Egypt and Morocco. It is worth noting that Moroccan tomatoes and cherry tomatoes were available at competitive prices, while Egyptian sweet potatoes had a strong presence on the market. Moroccan avocados were also observed.

The Bronisze Market, Poland’s largest fresh produce centre, plays a crucial role in the supply chain of agricultural and horticultural products. Its central location near Warsaw and proximity to production centres make it an essential hub for both Polish and international products. The market offers a wide variety of products, including local and imported fruits, vegetables and flowers, catering to diverse consumer preferences.

The market's modern infrastructure, including air-conditioned halls and cold storage rooms, coupled with compliance with HACCP and ISO standards, guarantees the delivery of high-quality fresh products.

The wholesale market prioritizes reducing the distance between the field and the table, offering consumers fresh, tasty and healthy products in accordance with seasonal rhythms.

Poland is a major importer of citrus fruits, grapes, watermelons and other products, so the region presents a promising opportunity for Moroccan and Egyptian exporters. The Bronisze market supports high-volume trade, with an emphasis on quality and standards, particularly for products in the HoReCa sector. This trade mission underlines the growth potential of bilateral trade and the strategic importance of establishing partnerships for market entry and expansion.