On the occasion of the International Blueberry Month, in August there will be a varied weekly program of activities, which includes technical-professional talks, conversations, question rounds, business talks, and conferences on various topics related to the development of blueberry production in its various aspects.

In the case of the commercial analysis and perspectives of blueberry in the most important markets in the world, it is worth highlighting the participation of the main international executives of Fall Creek, who will give exclusive commercial talks on the reality and prospects in the North American markets, Europe, China and South Africa.

Fall Creek Analysis

Cort Brazelton, Co-CEO of Fall Creek, will be the first to share his “Blueberry Global Vision and Impact of COVID-19: Challenges and Opportunities”, through a talk that will be delivered in Spanish on Wednesday August 05 from 11.00 am ( Chilean time). In this talk we will be able to get to know, from the first source, the opinion and analysis of the renowned international expert on the immediate future of the industry and the necessary adjustments to be inserted correctly in the new future scenarios.

U.S.

Then, on Tuesday, August 11, also from 11.00 am, it will be the turn of David Schlosberg, Global Key Account Manager of Fall Creek in the US, who will give a talk in English translated into Spanish, where he will analyze the “Conditions of the North American market and the impacts of COVID-19 ”. This meeting will be the opportunity for producers from both hemispheres to learn first-hand about the current state of the North American market and the possible challenges that will have to be faced, as well as the possible restrictions or demands to be met in the next commercial season.

UE

On Tuesday 18, from 11.00 am, Hans Liekens, Commercial Manager, Europe, Middle East and North Africa (EMENA) of Fall Creek, will analyze the “European market conditions and the impacts of COVID-19” in a translated English talk To Spanish.

This occasion, like the previous one, will be an opportunity for producers in both hemispheres to learn about the challenges and opportunities arising from the new scenarios that are opening up in the post-pandemic stage in European markets. Health, labeling, packaging and safety issues emerge that are likely to face a new reality of consumption.

China

Finally, on Tuesday 25 from 11.00 am Henk Vaandrager, Fall Creek's General Manager China, will give a talk in English, translated into Spanish, analyzing the “Chinese market conditions and the impacts of COVID-19”. This talk will clear up the doubts that have accumulated regarding the future and reality of the Asian market, due to its great growth as a producer and the new demands in the importation of fresh fruit. The meeting will be an opportunity to learn about and analyze the real business opportunities that open up in the Asian market for all blueberry producers and their various industries.

Varied program

During the International Blueberry Month Other topics related to cultivation will be touched on, and in the extensive program, organized by Agricultural Seminars, researchers and academics will also participate, delving into the most important technical topics of the plant, its production and management, such as those related to hydroponics, nutrition, fertilization or irrigation, among others. In addition, aspects of quality, firmness, safety and sanitation will be addressed, among many other areas.

On the other hand, in the commercial talks you will be able to count on the best international consultants and managers of the highest level in the blueberry industry, who will address the specific realities of Peru, Mexico, Chile, South Africa or Morocco, among other producing and exporting countries .

To register for the webinar enter the following link: