Fall creek Farm & Nursery, a US-based blueberry nursery and genetics company, has announced a strategic minority investment in Netherlands-based blueberry technology solutions company, FineField. The investment focuses on advancing mechanical blueberry harvesting technology.

FineField's approach incorporates solar-powered robotic harvesters designed to reduce fruit damage and improve harvest quality. This method aligns with Fall Creek's mission of support production of best blueberrys through exceptional plants, relationships, innovation and producer success.

"We are really excited about the potential of this collaboration, which brings together the innovative work of Fall creek in developing varieties with cutting-edge robotic harvesting technology from FineField"said Fall Creek co-CEO, Oscar Verges.

“Our goal is to foster innovation and we believe this relationship will contribute significantly to producing consistent, high-quality products year-round.”

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As a minority investor, Fall creek will offer support and expertise to FineField and at the same time will allow the company to maintain its operational and decision-making independence.

“FineField's next-generation harvesters reduce fruit shock, improve packaging and are environmentally friendly. “They are dedicated to supporting producers through innovative solutions and we are excited to partner with them on this journey, fostering a prosperous future for producers and the entire industry,” said the co-executive director of Fall Creek, Court Brazelton.

“Our goal is to address some of the most pressing challenges in blueberry farming, from labor shortages to environmental concerns. This partnership is more than an investment; It is a commitment to explore new possibilities and push the boundaries of what can be achieved today.”

FineField CEO Marcel BeelenHe added: “FineField is excited about the possibilities this strategic partnership brings and looks forward to a future of innovation, sustainability and growth in the blueberry sector.”