Felipe Silva, new President of the Blueberry Committee of Chile-ASOEX: “It is crucial to advance in the condition of arrival of our fruit”

During the session of the Board of Directors of the Blueberry Committee held During this month, Felipe Silva, General Manager of Zurgoup, was unanimously elected as the new President of the Blueberry Committee, after the departure of Hortifrut from Felipe Juillerat.

Assuming his new position, Silva points out that “it is a very special moment for the blueberry industry. Not only in Chile, changes in world supply are generating changes worldwide. ”

In the case of the Chilean industry, Silva points out that “it is crucial to advance in achieving greater consistency of the condition of arrival of our fruit. The new market reality with more competition demands it. If we do not do it, we could assign participation within the leading role that we have managed to have for so many years. ”

At the same time, it refers to the challenges of the Chilean blueberry sector, pointing out that “Chile has a proven food safety, and we have a product with a spectacular and sweeter taste, so there is a potential for us to prefer but we must reach more consistently to markets. We must also continue making progress in developing blueberry consumption in different parts of the world. ”

Silva, in addition, highlighted the work that the industry has done regarding the varietal replacement, which has allowed the different markets to arrive with better quality fruit, as well as the “improvements in supply chains, such as work in Shorter transits to markets like the European one. ”

In that sense, the new president of the Committee explains that “the leadership of the Committee is key to advance, both in terms of quality and condition of the product, and in the activities of promotion and expansion of commercial opportunities for Chilean industry. We have played an important role in terms of quality, which has been reflected in the quality standard presented by the Committee, which will help the industry to better compete with other origins. ”

Finally, Silva indicates that “I take this responsibility with enthusiasm, and I hope to contribute from my experience of several years in this industry. I think it is still time to achieve all of the above, putting into practice and becoming aware of the challenges we see in this new scenario of the blueberry industry. ”

Felipe Silva will be in office until May of 2020, when the Board meets again and elects his new president for a period of two years, where he could eventually be re-elected.