Fruitist is officially the new name of agrovision, which aligns the company's identity with the high-growth consumer brand that debuted in 2020. What began over a decade ago as a bold idea to deliver a better berry experience has grown into a $XNUMX billion-plus global business, and the name Fruitist represents the company's evolution as a consumer brand and its mission to lead the global healthy snacking movement.

With $400 million in trailing-12-month sales and over $1 billion in lifetime revenue, Fruitist has become one of the fastest-growing brands in the global fresh fruit market. Sales of its signature Premium Jumbo Blueberries, known for their bold flavor, crunch, and size, have tripled in the past 12 months alone, becoming a staple and key driver of Fruitist's growth. The brand is even outperforming the premium berry category, which has seen strong annual growth (CAGR) of 22% from 2019 to 2024.

But it's not just about elevated and indulgent gastronomic experiences. Certified GMO-free, Fruitist berries are rich in antioxidants and essential nutrients, offering functional benefits like immune support and brain health, making them a snack you'll feel good about.

“We've all experienced 'berry roulette': cracking open a clam and hoping for the best. Some may be just fine; others are mushy or bland. At Fruitist, we've eliminated that uncertainty by consistently delivering a superior berry,” he said. Steve Magami, CEO of Fruitist. “Consumer demand is driving our growth. Elevating Fruitist from a flagship brand to a company name is a strategic decision to leverage that momentum and drive the future.”

Part of what enables Fruitist to deliver exceptional superfruits at scale is a differentiated operating strategy that integrates every part of the business, from owning and operating farms to leveraging proprietary technology. Fruitist's unique approach and growth trajectory have attracted the attention of top-tier investors. Dalio Family Office recently joined as a sponsor, along with the institutional firm Food Capital, which signals the emergence of Fruitist as one of the most promising companies in the healthy snack sector.

This shift comes as consumers rethink their snacking habits. Nearly 60% say they spend more on foods that support their health. Fresh, functional snacks are outperforming traditional categories, and berries, rich in fiber and antioxidants, fit the bill.

What's next for Fruitist?

While Fruitist blueberries remain the star, Fruitist is expanding into adjacent premium superfruits, including blackberries, raspberries, and cherries, and is developing new snack formats designed for health-conscious, on-the-go consumers.

With products already sold in 28 countries, Fruitist is consolidating its presence in high-growth international markets such as Asia and the Middle East. With an investment of over $600 million, Fruitist has built what it believes is the first fully controlled global supply chain, designed to deliver premium-quality fresh blueberries 52 weeks a year.

Fruitist's momentum is fueled by explosive consumer demand and rapid retail expansion. Its products are currently found in more than 12,500 stores across North America, including Costco, Giant, Publix, Sprouts, Trader Joe's, Wakefern, Walmart, Whole Foods, and more. Retailers benefit from Fruitist's rapid growth, premium positioning, and repeat purchase behavior, making it a high-performing partner in the produce sector.