The Fruta de Andalucía company agreed at the Fruit Attraction Fair to design and develop a action program that allow to make more visible the properties of the consumption of red fruits to take care of health and prevent diseases.

This  work line It marked the activity of this cooperative since its constitution in 2014. However, the pandemic stopped the development of activities to promote the consumption of red fruits. In these 20 months, there has been an increase in international scientific studies and research that confirm the importance of the consumption of strawberries, blueberries, raspberries and blackberries to strengthen the immune system, take care of health and prevent a long list of diseases, many of them they are linked to aging.

For this reason, Fruta de Andalucía will reinforce dissemination, projection and enhancement activities of all the healthy properties that red fruits have through concrete actions aimed at both its customers and red fruit distribution companies as well as the global consumer. The objective is that this consideration of red fruits as super foods reaches all the steps of the chain involved in consumption, making known what each red fruit contributes to our health.

The actions to be developed include the design and dissemination of specific promotional materials for Fruta de Andalucía focused on these nutritional values ​​of red fruits, a new web project that serves as a great space for the dissemination of the benefits that red fruits have for health or direct activities with target audiences where they can taste these berries. During the Fruit Attraction Fair, Fruta de Andalucía reinforced before its clients, buyers and international distribution companies this high capacity that red fruits have to care for and improve health or prevent diseases. In fact, scientific studies and research on the health benefits of berries are ongoing and increasingly conclusive. They all point to the fact that the strawberries, blueberries, raspberries, blackberries or citrus fruits that Fruta de Andalucía produces and markets have high content of active biological compounds and concentrate nutritional properties that allow health care and disease prevention.

“All of these fruits have the greatest antioxidants that we have at hand on Earth. We live on oxygen, but it oxidizes our body and that is why we age. Therefore, consuming red fruits and citrus fruits helps us to age more slowly. Thanks to its high composition of vitamins C, B and E, these fruits have a high capacity to strengthen the immune system and defenses. They have preventive properties in heart and coronary health and reinforce brain activity. They help improve blood circulation, reduce bad cholesterol and improve good cholesterol. They are one of the best recommendations for preventing diabetes, protecting cognitive abilities and vision, and consuming them reinforces any treatment against urinary diseases," explained Fruta de Andalucía.