The new brand has been one of the most innovative entries at the recent edition of Fruit Attraction, thanks to the values ​​of its project 'The Berry Movement'.

'Senda', the new international marketing platform for red fruits, has highlighted the great reception that this new business project has had after its presentation in Fruit Attraction. The company has pointed out that its innovative approach, called 'The Berry Movement', is providing it with significant added value and a high capacity to attract new operators and distributors., as it guarantees producers and farmers a more equitable, transparent and collaborative sales and pricing system.

This corporate operating model It has sparked considerable interest among international companies producing strawberries, blueberries, blackberries and raspberries., since they can be part of a new ecosystem of responsible work that guarantees farmers a fair price at source, linked to the evolution of the markets, coinciding with each phase of the campaign and marketing.

José Manuel Molina, general manager of Senda, has stressed that this company has been one of the most innovative participants in the last edition of Fruit Attraction and one of the most outstanding references in Hall 9, specialising in red fruits. “At our stand - he says - we have held a high number of meetings, visits and gatherings that we did not expect, having started the activity only a few months ago. Many operators in the sector have wanted to learn about our project and the differential values ​​that we offer.”

In this regard, he stressed that “in a very short time we have positioned ourselves as a unique company in the world.

We have been able to build a new way of participating in the markets and to project that our main mission is to support the producers of red fruits that are part of Senda, being efficient and effective in the marketing of the fruit., encouraging the value of their production to increase and promoting business growth.”

Given the positive reaction of the producing companies to learn about Senda's marketing model, The company believes that the best possible environment has been created to facilitate the accession of new operators. over the coming months and increase the size of the company.

The objective, according to José Manuel Molina, is that “Senda can increase its marketing capacity for red fruits in the short and medium term, which today already reaches 18.000 tons of fruit, thanks to the work of the 9 companies that have joined together in this initiative.”

“We are convinced - he concludes - that by attracting operators from different parts of the world who trust in this model of equity when establishing the sale prices of red fruits and who guarantee a high quality of the fruit, we will be able to achieve the great objective of marketing strawberries, blueberries, blackberries and raspberries throughout the year.”

At the moment, Senda is based in Spain, with an operations centre located in Huelva to develop the entire commercial strategy of the platform. The companies that make up Senda also operate in territories as diverse as Mexico, Spain, Morocco and Tanzania. In addition, a subsidiary company has been created in the United Kingdom to develop commercial operations in this specific market.