The Champions Club program of Hortifrut Peru continues to consolidate its position as a pioneering recognition and loyalty initiative in the agroindustrial sector. Since its creation in 2019, it has enabled more than 40,000 agricultural workers to redeem over 166,000 points accumulated during the blueberry harvest season, which are products that meet the needs of their households.

In six years, thousands of families have benefited from farming, finding their daily bread. In this regard, in the last campaign, 74% of Cosecha workers accessed at least one exchange. Among the most requested products are household appliances, food baskets, construction materials (such as thousands of bricks, bags of cement, and water tanks), and tools for small businesses, such as Visicoolers, sewing machines, and more.

“Workers value choosing products based on their priorities and focus on obtaining them through effort and perseverance. The Champions Club has generated well-being and improved the quality of life of thousands of workers and their families, reinforcing the sense of pride in working at Hortifrut. The program's success is also reflected in a key agricultural indicator: turnover. We've experienced a significant and progressive reduction in harvest staff turnover,” he noted. Martin Merino, manager Hortifrut Peru Human Resources.

Likewise, the use of the Champions Club app is a key tool for facilitating the review of daily point accumulation for harvest work, the list of products available, making redemptions, and, above all, bringing technology closer to agricultural workers. Along these lines, more than 55% of redemptions were made through the mobile app during the last campaign.

It's worth noting that the approach of Hortifrut Peru's loyalty program has been shared in various sustainability forums and industry events, presenting it as a successful management experience with social and human impact in agriculture. Along these lines, through the Champions Club, the company reaffirms its commitment to a responsible agribusiness focused on the benefit and well-being of its workers and their families.

 About Hortifrut Peru

Hortifrut Perú is the main exporter of blueberries in the country, a star product of Peruvian agricultural exports that has been delighting the world. It is located in the Chao district, in the Virú valley, in the La Libertad region, where it stands out as an important source of work for the local population, which has been progressing thanks to the development of agriculture. Its purpose is to contribute to improving the quality of life of its workers, their families and communities through its various social programs and sustainability activities. Hortifrut Perú is part of the Hortifrut group, world leader in the production and marketing of blueberries and second in sales of berries.

About Hortifrut

Founded in 1983 by Victor Moller's vision, Hortifrut is a leading global business platform that connects the main berry producers from both hemispheres with the most important clients and markets in the world, delivering the best fruit throughout the year. It stands out for its unique business model, based on innovation, genetic development, sustainability and the digitalization of its processes. Currently, the company has operations in 13 countries - Chile, Peru, Brazil, Ecuador, Colombia, Mexico, the United States, Spain, Portugal, Morocco, Ireland, China and India - on four continents and its products are sold in more than 35 markets.