Important leaders of the berry industry will be in Guadalajara this June 5 and 6

It will be the opportunity to learn about the achievements that the industry has achieved in the world, the projections that are expected in its consumption and production, and the opportunities that are opening up for Mexican producers in the global context of the berry market.

The berry industry maintains its growth trend globally, both in the expansion of consumption and production volumes. These two main variables of the international market are driven mainly by the genetic renewal of crops, which has brought better fruit, of higher quality in flavor, texture, firmness, size and yields.

Driscoll's, Hortifrut and Berries Paradise

Miguel Ángel Curiel, vice president and general manager at Driscoll's México and president of Aneberries; Rigoberto Guerrero, CEO of Hortifrut México; Francisco “Paco” Ortiz, president of the board of Berries Paradise; Together with Luis Miguel Vegas, general manager of the Peruvian association Proarándanos, they will participate in the Conversation Panel: «Perspectives of the blueberry industry at a global level», in the XXXI International Blueberry Seminar which will take place this June 5 and 6 at the Hard Rock Hotel in Guadalajara.

From left to right: Miguel Ángel Curiel / Rigoberto Guerrero / Francisco “Paco” Ortiz / Luis Miguel Vegas

The conversation panel will be the opportunity to learn about the achievements that the industry has achieved in the world, the projections that are expected in its consumption and production, and the opportunities that are opening up for Mexican producers in the global context of the berry market. .

Aneberries and Problueberries

The participation of the Peruvian Luis Miguel Vegas in the Panel, along with the other leaders of the Mexican industry, will be the return of the architect of the “Peruvian boom” to the international stages of the berry industry. The general manager of Proarándanos will talk to us about the extraordinary growth of the Peruvian blueberry industry in the last decade, and his arrival to Guadalajara to participate in the XXXI International Blueberry Seminar It will be a great opportunity to learn about the reality of that industry and its future objectives, which will surely mark the path of the industry worldwide.

Juan José Flores, general director of Aneberries, will begin the first day of the meeting, making a “Analysis of the 2023/2024 season: results and projections”, addressing the current state of the Mexican industry and the strategies to overcome the challenges it must face, one of the main ones being the climate and meteorological factor, which has become a significant threat to crops with increasingly intense and harmful to producers. Added to this are increases in production costs, labor challenges and the low value of the dollar, among others.

The Mexican season was projected to grow 15% on average for all berries, however, these variables, mainly climatic ones, have forced these numbers to be adjusted by 20% less than projected, so it is expected that the industry of berries this season will grow less than the expected 15%, although its growth would remain in the double digits.

Juan Jose Flores Director Aneberries

Overall picture

The present and future situation of the industry, mainly the opportunities for producers, will be complemented by Ricardo Márquez, commercial manager of Fall Creek México, who will present his talk “Update of the blueberry market in Mexico: production, marketing and genetics”. This talk will complete the picture of the industry in detail, with updated data on its variables in consumption, production, prices and, above all, projections, so that Mexican companies and producers have all the necessary data to correctly plan upcoming campaigns.

Ricardo Márquez commercial manager of Fall Creek Mexico

Two days

In the two days that are planned for the Guadalajara meeting, the program will cover the most important topics that interest producers and businessmen in the industry, considering the agronomic, nutritional aspects, combating pests and diseases, and new management systems. , and also the commercial and financing opportunities for new berry production projects, or financial support for those that are in force.

Participate in the International Blueberry Seminars most important, and be part of the World Blueberry Tour!

To consult the stands available in Mexico click HERE

To purchase your ticket to the 100% in-person events, click HERE

Source
Blueberries Consulting

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