Investment in the Mexican countryside depends on infrastructure: Hortifrut

"We must invest in works, because our crops are grown in rural areas that are often forgotten regions," said the director of the firm in Mexico.

To boost investments in the Mexican countryside, Héctor Luján, executive director of the company dedicated to the production and marketing of berries Hortifrut, warned that it is important to continue improving the infrastructure of roads and hydraulic dams.

"Investment is needed in these projects, because our crops do not grow in large cities, but in rural areas, which are often forgotten," he said in an interview with MILENIO.

He stressed that companies like his have a great positive impact on communities, “but we have to go hand in hand with the development of government works, creating a better environment that attracts investment with the guarantees needed to promote the well-being of the entire population in a holistic and complete way.”

He stressed that the phenomenon of relocation of production chains, known as nearshoring, is something that has been experienced in agriculture since the 90s, as many come to invest in Mexico to export to high-consumption markets such as the United States.

"There is a very good workforce here and the climate is not conducive to counter-cyclical production in winter in the country," he explained.

He said that Mexico is "a great nation" for the berry business: "I was part of the country's foray into winter berry production, which began exporting mainly to North America and then to Europe."

According to the Ministry of Agriculture and Development, as of May 31 of this year, national berry production maintains an upward trend and could even exceed what was obtained in 2023, since 397 tons, 234 tons and 73 tons of strawberries, raspberries and blackberries were harvested, respectively.

This activity benefits families by providing them with food and economic resources, while generating at least 500 direct jobs in 21 entities of the country.

Of that number, he said, "strawberry production provides 38 percent of the total sources of employment, raspberry production provides 23 percent, blackberry production contributes 22 percent and blueberry production contributes 17 percent."

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