Morocco has reached a significant milestone in blueberry exports during the 2023-2024 season, which spanned from July to June. According to data from Eastfruit, the country has not only expanded its presence in the main international export markets for fresh blueberries, but has also experienced notable growth in its exported volumes.

During the recently concluded season, Morocco exported a total of 67.300 tons of fresh blueberries, representing an increase of 25% compared to the previous season. This growth is even more impressive when you consider that Moroccan blueberry exports have quadrupled since the 2017-2018 season.

Although Spain's share as the main destination for Moroccan blueberries has decreased from 80% to 30%, The Iberian country continues to be the most important market for these fruits in the 2023-2024 season. As reported Eco Life, exports to Spain increased by 11%, reaching 20.100 tons.

Other European markets also showed positive trends. Moroccan exports to the United Kingdom increased by almost a third, reaching 14.600 tons. To the Netherlands, shipments grew by 42%, totaling 14.500 tons, while exports to Germany and France increased by 25% and 19%, respectively, reaching 4.300 tons and 3.900 tons.

The scope of Moroccan blueberry exports is not limited to Europe. In the Middle East, Morocco exported 1.800 tons of blueberries, with the United Arab Emirates, Saudi Arabia, Qatar, Kuwait and Bahrain as the main buyers.

Moroccan exports to the United Kingdom increased by almost a third, reaching 14.600 tons – ATALAYAR/GUILLERMO LÓPEZ

In addition, Moroccan exporters managed to increase their shipments to North America, delivering 360 tons to the United States and 900 tons to Canada.

In Asia, Southeast Asia remains a key destination for Moroccan blueberry exports, with Hong Kong, Singapore and Malaysia as main markets. Morocco is currently among the five main suppliers of blueberries in this region, consolidating its position in the Asian market.

This notable growth in blueberry exports underlines Morocco's ability to adapt to the demands of the global market, diversifying its destinations and consolidating its position in an increasingly competitive agricultural sector..

The expansion of its exports beyond Europe, reaching markets in the Middle East, North America and Asia, demonstrates the effectiveness of the commercial and logistical strategies implemented by Moroccan exporters.

Furthermore, the success in increasing export volumes despite the reduction in Spanish market share demonstrates the resilience and competitiveness of the blueberry sector in Morocco. This advance not only strengthens the country's agricultural economy, but also positions Morocco as a key player in the global supply of fresh blueberries, with encouraging prospects for future seasons.

Blueberry plantation in Larache – ATALAYAR/GUILLERMO LÓPEZ