Very solid was the presentation by the general manager of Proarándanos, Luis Miguel Vegas, at the XXXII International Blueberry Seminar which takes place in the city of Trujillo this July 10 and 11.

The participation of the Peruvian industry executive in the meeting of Trujillo It means the return of the true architect behind Peruvian success in the blueberry industry, and he has done so in a place where he has always been recognized with this value. “I am happy and grateful to participate in the most important meeting of the blueberry industry held in Peru,” were his opening words, and then he surprised the audience with a presentation supported by important updated data and finished analysis of the behavior of the Peruvian industry in the different scenarios and markets and their projections.

Photography Blueberries Consulting XXXII International Blueberries Seminar Trujillo 2024

Recovery

After this detailed analysis of the state of the industry, which shows a shift of a month and a half from the peak of the season towards the end of the year, the executive shared the projections for the current season in an optimistic environment for the Peruvian industry. and its total recovery, after the drop in production due to the effects of the weather in the last campaign, although warning that the climatic factor and other variables maintain an unstable or changing situation that we must be aware of, so the projections of Procranberries this season will be updated month by month.

Plant care

His presentation: “Update of the blueberry market in Peru: production, marketing and genetics”, was the one that started the day, which was then characterized by addressing from different angles the most challenging factors for the industry, especially crops, such as stress due to high temperatures and radiation, nutritional aspects, microorganisms, bioinputs, growth regulators and all aspects related to plant care.

The second day continues with a complete program dedicated to the offer of new genetics and their behavior in the different areas of Peru and the new commercial opportunities for Peruvian fruit, addressing the factors of competitiveness and differentiation in the markets.

The next meeting will be XXXIII International Berry Seminar in Morocco 2024, to be held in the city of Tangier the next September 11.

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Blueberries Consulting
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