Fast solutions

As the figures have shown, the consumer audience currently targeted by brands and companies has been characterized by the search for the immediate and the fast. Currently, the companies that have been able to prepare for this need, preparing their platforms and digital accesses, are the ones that will have the greatest probability of maintaining themselves over time.

According to the report "Disruption and Uncertainty-State of Grocery Retail 2021" by McKinsey & Company together with EuroCommerce, the coronavirus pandemic has had an accelerating effect for this trend within the European industry.

Technology and modernism

The digital age and the online world has been a radical cause for the success and failure of some companies. This, depending on how quickly and easily they have been incorporated into this maelstrom. During 2020, this channel grew by 55%, allowing users to be able to supply themselves by means of a click, without the need to leave their homes. According to the same study, 50% of consumers who used online channels during their quarantines intend to continue using them.

Faced with these data, it is more likely that those businesses, that no matter how attractive their products are, if they have not been able to enter the online world, will have greater difficulties in persisting over time. While the coronavirus virus will eventually end, its consequences have fueled something that has long been seen coming.

Without spending more

37% of consumers in Europe have expressed concern about their economic income and that they would favor methods and ways that allow them to save money when having to buy food this year. Faced with this, 76% of the directors of the continent's distribution sector have described the trade in cheaper products and an increase in price sensitivity as one of the influential trends for the coming years.

He came to stay

Once the companies are incorporated into the digital platform, the brands will see their benefits depending on how friendly they are when buying. Thinking that by not having the product physically, the shopping experience should be everything.