Ana Lucía Camacho, from SADER:

“Berries in Mexico walk alone”

“Food production activities have the consequences of climate change as their main challenge”

The Mexican berry industry is in full expansion and development, not only in quantity, but also in the quality of its fruit. Specifically, the blueberry industry is preparing to exceed 80 thousand tons of exported production and compete in the main markets in the world.

On this path of growth, union and state organizations have done a great job of promoting and supporting the berry industry and the agricultural sector in general, especially in the state of Jalisco, which is why we spoke with the Secretary of Agriculture and Rural Development, Ana Lucía Camacho Sevilla, on these issues and the role that SADER has in this scenario.

What is the role of SADER in Mexican agro-export activity?

Through the Ministry of Agriculture and Rural Development of Jalisco we work based on several aspects to add to the strengthening of exports of products from our countryside and the opening of new markets. On the one hand, we support companies and producer associations to participate in international fairs, with the aim of creating marketing channels and expanding their portfolio of commercial clients abroad.

To achieve this we give them important support to guarantee their participation by offering them the exhibition space for their products; but we also support them with business agendas. That is, we seek to create optimal conditions to facilitate the establishment of agreements and contracts so that Jalisco products can cover a broader spectrum in international markets.

By this I mean that we have a very clear vision to promote agro-exports with promotion and marketing, but also with support to achieve certifications, which allow, for example, right now someone in France to be consuming a product made in Jalisco.

What are the main challenges that Mexican agricultural activity must face?

In general, and I believe this is not only the responsibility of Mexico, but of the entire world, food production activities have the consequences of climate change as their main challenge. This is unstoppable, but I think we still have time, not to reverse it, but to implement productive practices with which we can be more efficient each time.

What is the reality and projections of Mexican berry crops?

We can say that berries in Mexico walk alone. It is a self-sufficient agroindustry that is undoubtedly a leader in terms of exports and is also a key element in moving our countryside.

In Jalisco we are proud of this sector that adds to the development of producers and that increasingly works based on practices that contribute to sustainability.

In our territory, 15 thousand hectares are destined for the cultivation of berries (strawberries, blueberries, raspberries and blackberries), because the climate we have in Jalisco has been beneficial for production. And that fills us with pride, but also with a commitment to ensure that the growth of this industry is in an orderly manner.

Graduate Ana Lucía Camacho Sevilla will participate in the next XXXI International Blueberry Seminar, which will take place this June 5 and 6 at the Hard Rock Hotel in Guadalajara, state of Jalisco.

To participate and learn more details about the XXXI International Blueberries Seminar, go to the following link: XXXI Mexico Seminar 2024 | Blueberries Consulting.

To consult the stands available in Mexico click HERE

Participate in the International Blueberry Seminars most important, and be part of the World Blueberry Tour!

To purchase your ticket to the 100% in-person events, click HERE

Blueberries Consulting

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