Yunnan blueberries are currently in their final season and premium products are becoming scarcer, creating a sluggish market.

Recently, there has been a notable influx of blueberries from Yunnan to the fruit market, attracting buyers from all of China. Consequently, the volume of the blueberry market is constantly increasing. Earlier this year, both Yunnan and Sichuan witnessed a surplus of high quality national blueberries, which caused prices to skyrocket due to excess demand, especially for larger blueberries. However, with the increase in arrivals, prices have recently started to drop.

April marks the peak supply period for Yunnan blueberries, characterized by abundant production and stable quality. Consequently, fruit market prices have been falling steadily in recent days. As the Yunnan blueberry season gradually approaches its end, a small amount of Shandong blueberries have begun to appear on the market.

Given their lower cost, Shandong blueberries are likely to dominate the market towards the end of April. Forecasts suggest that after May Day, blueberries from Anhui, Sichuan, Liaoning and other regions will successively enter the market. As temperatures rise further, blueberry production will decline, which could cause wholesale prices to drop to around 10 yen per box for larger fruits.

Currently, the market is mainly made up of the latest batch of Yunnan blueberries, with fluctuating quality. Premium products with pure and sweet taste are scarce, creating an oversupply situation when they reach the market.

Consequently, prices for medium-quality blueberries remain stagnant. The prevailing average prices for blueberries in the Jiaxing fruit market today they are 12+ (¥75-85/box), 15+ (¥90-95/box), 18+ (¥105-115/box) and 22+ (¥130-140/box).

Compared to last year, blueberry prices this year are lower due to the expansion of cultivation in China, and the number of blueberry-producing provinces will increase from 10 to 27 by 2023. This expansion has led to a significant increase in blueberry production, which has resulted in a surplus compared to the previous year.

High initial production levels, coupled with supply exceeding demand, have contributed to the decline in prices.

This year, the Chinese blueberry market is seeing a notable decline in imported blueberries, keeping prices relatively high. This change is mainly due to the superior quality of domestic blueberries compared to imported ones. Imported blueberries typically take 20 to 30 days to transport, which negatively affects their freshness and flavor. In contrast, domestic blueberries are fresh fruits that reach the market within three days of harvest, resulting in a better flavor and presenting new opportunities for the domestic blueberry market.


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