The Association of Producers and Exporters of Strawberries from Huelva, Freshuelva, will once again be present at a new edition of the most important fruit and vegetable fair in the world, Fruit Logistica, which will be held in Berlin in its 2025 edition between 5 and 7 February.

According to the producers' association in a note, Fruit Logistica is a "must-attend event" for Freshuelva, which represents its associated companies at the "most important" professional meeting in the fruit and vegetable sector held in Germany, precisely in the country that is the largest consumer of Huelva's red berries, the destination of almost 30% of berry exports.

Freshuelva will once again have a stand in which will showcase "the quality and healthy qualities" of Huelva's red fruits through a team led by its president, Francisco José GómezSpecifically, it will have space B-30 in Hall 18 within the Andalusian community's stand, where it will be in collaboration with the Andalusian Regional Government and the Provincial Council of Huelva.

In addition to Freshuelva,Some of its associated companies are also committed to having their own presence at the fair. with a stand through which to channel its institutional and commercial relations, such as the companies Fresón de Palos, Hortifrut, Surexport, Driscolls, Berryworld, SAT Royal, Plus Berries, El Pinar Medioambiente, Special Fruit, Ideal Fruits, Masiá Ciscar, Be Nature, and Frutas Esther.

The rest will be represented in the space occupied by Freshuelva, which will once again bring together institutional representatives from the Junta de Andalucía and the Ministry of Agriculture, Fisheries and Food, "who do not miss their appointment to support the agri-food sector of Huelva." This monographic fruit and vegetable fair offers the fruit and vegetable trade and related sectors the opportunity to exhibit their products and increase their exports.

Freshuelva has highlighted that thus renews its "commitment" to "the objectives of the international promotion of red fruits and the search and consolidation of major marketing lines" in one of the most solid and prestigious events in the sector and in which it has been present for many years", due to "the importance of participating in this macro meeting between all the agents and companies that participate in the marketing of red fruits from the province, which has such relevance and positioning in international markets."

In this sense, he points out that Fruit Logistica stands out as "a magnificent showcase and an unbeatable opportunity" to maintain and open "new business relationships" with suppliers and distributors, "taking advantage of the increased interest in the consumption of berries in general and those from Huelva in particular thanks to the healthy qualities that Freshuelva promotes in this area", while noting that "he will take advantage of his stay" to develop "a complete work agenda, as is usual during the event days".

As in each edition, the association will hold various work meetings related to the opening of new markets "that could mark the future of the Huelva berry sector."