With a highly positive balance, the event culminated in the city of Tangier. XXXVIII International Seminar on Red Fruits, A meeting that brought together Moroccan producers, exporters, researchers, investors, and representatives of public and private institutions, as well as delegations from dozens of countries on different continents.

The event, considered one of the benchmark events for the Mediterranean berry industry, provided a space for technical and commercial exchange that addressed the main challenges facing the sector in Morocco and globally: climate change, water management, international competitiveness, technological innovation, and the opening of new markets.

High-level technical exchange

On the final day, attendees praised the quality of the data and the accuracy of the figures presented by the experts, which allowed for a clear definition of the best strategies for producers and exporters.

The program was attended by more than 20 researchers and experts from Morocco, Spain, Peru, the Netherlands, China, and Chile, who addressed both technical and commercial aspects of red fruit crops.

Featured talks:

"The importance of harvest, logistics and post-harvest management to access distant markets," explained by Luis Rodríguez, Operations Manager of Hass Perú SA., who stressed the need to invest in refrigeration and logistics efficiency to ensure quality in demanding destinations.

"Diagnosis of the blueberry market in Morocco: challenges and opportunities", given by Jorge Esquivel, director of Blueberries Consulting and international advisor, who cleared up doubts about the local and global scenario and identified opportunities to advance in the global context.

"Strategies for pest control in red fruits: Scirtothrips dorsalis and Drosophila suzukii", presented by Douglas Rodriguez, director of PLANASA, who presented innovations in integrated management and biocontrol against pests of increasing impact.

"Use of growth regulators to reduce heat stress in blueberries and berries", taught by Daniel Díaz, Mexican researcher of the Michigan State University, who didactically explained the advantages of physiological regulations in the context of climate change.

Opportunities and challenges

The seminar reaffirmed that the Moroccan red fruit industry is in a expansion stage with a promising outlook for 2030 and 2050. Among the identified priorities are efficient water management, the training and retention of agricultural labor, a commitment to quality and technological innovation, and the opening of new markets outside of Europe.

International projection

The seminar proved once again to be a space for international meeting and cooperation, in which Moroccan producers and over 70 companies World leaders consolidated alliances in the field of genetics, irrigation, logistics and marketingThe organizers emphasized that Morocco, thanks to its geopolitical position and dynamic exports, is poised to consolidate its position as a global leader in the berry industry.

El XXXVIII International Seminar on Red Fruits He concluded by reaffirming that the future of the sector will depend on the ability to innovate, cooperate, and adapt to global challenges, projecting Morocco as a key player in the global supply of fresh berries.