Latin America has been crowned many years ago as one of the strongest actors in the market of the blueberry industry, with countries such as Chile, Peru or Mexico who lead in the exports of this food.

A product that has undoubtedly been gaining strength and with it, a increasingly demanding consumer for a high quality fruit that meets its demanding worldwide standards. However, the outlook is quite favorable for the industry in general. While some countries have faced challenges due to extreme weather conditions, such as frost or droughts, the industry has faced a very beneficial overturn.

Countries like Morocco they have been standing out and gaining prominence in the industry due to their geographical position and climatic conditions. It has become an emerging focus supplying much of Europe, Asia, the Netherlands and Australia with its products. Although ten years ago it was not thought that this country could become a relevant player, today they are strongly linked to the cultivation of blueberries.

A strategic sector

Morocco has favorable weather conditions and at the same time a good availability of water resources and is open to investment. Moreover, they currently have the presence of multiple companies in the field that have gone to cultivate this fruit on Moroccan soil.

Amine Bennani, President of the Moroccan Association of Red Fruit Producers, he has been working since 2001 with red fruit producers as director of Phyto Loukkos. Loukkos, currently represents the 80% of national production of the berry sector in the country, with an estimated turnover of almost 400 million.

This agricultural engineer in plant protection and integrated pest management from the Agronomic Institute is one of the international experts who will be present at the second edition of August International Blueberry Month 2021.

International Blueberry Month 2021

With its theme "Differentiation factors of the Moroccan industry" will be part of the group of speakers who will open the first day of the event, which, in online format, will offer different trainings related to the projections of the blueberry industry worldwide, Latin American, Moroccan and South African, will mention issues of genetics, pollination, caliber and quality, nutrition and many more.

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