More than three hundred producers and professionals of the arandanero sector of Latin America met in Argentina

30/06/2015

During the Seventh Regional Technical Conference on Blueberries, organized by the Association of Blueberry Producers of the Mesopotamia Argentina (APAMA), the reality of the sector, in sustained growth, and its possibilities of industrialization and progress in the domestic market were evaluated. The highest authorities of the province and local authorities participated. The president of APAMA, Omar Chiarello, highlighted the growth of the Conference, which each year has more attendees, and the commitment of professionals in the sector to continue investing for development.

During the past Thursday 25 and Friday 26 this month, was held at the Concordia Convention Center (in the northeast region of Argentina) the largest meeting of the arandanero sector in Latin America. The seventh Regional Technical Conference in Blueberries gathered in the leading city in blueberry production to more than three hundred producers and professionals from the sector that came from the main productive regions of Argentina, such as Buenos Aires, Tucumán and Concordia, and also from Chile and Uruguay, countries with great presence of the berry.

Throughout the day different presentations were presented, all aimed at evaluating and analyzing the reality of blueberry production, both in terms of internal consumption and its current presence in international markets. Thus, topics such as the search for strategies to strengthen Argentine consumption were addressed, one of the pending challenges of cranberry production, which still allocates more than 90% of its harvest to exports from different parts of the country.

In this sense, the day had the color quota provided by the television program Cocineros Argentinos, which broadcast live from the Convention Center for Public Television, promoting different uses of cranberry in the kitchen, during the morning and with very good accompaniment of the public, who enjoyed the warmth and joy of the chefs Juan Ferrara and Ximena Sáenz.

For ten years, the production of blueberries was installed in the region growing every year in importance and impact on the economic dynamics of Concordia. For this year, it is expected to exceed the expectations of harvest, reaching a production exceeding ten million kilos and employing approximately twelve thousand people during the harvest peaks.

Among the great advances, the sector has achieved, with the incorporation of new varieties, double the duration of harvest of 60 to 100 days, or more in some cases.

Source: APAMA Press