Improving the competitiveness of the Chilean blueberry, the great objective for the next season

On April 7 at the Monticello Conference Center, prominent exhibitors will discuss the challenges facing the industry and their possible solutions.

The 2021/2022 season has not had the results expected by Chilean blueberry producers and exporters. A series of difficulties, global and local, will affect returns and settlements at the end of the season.

That is why, in the next International Blueberry Seminar Chile 2022, prominent industry players, academics and researchers will present on topics to improve the economic results and competitiveness of Chilean blueberries in the global market.

With the pandemic, shipping lost its rhythm and turned into logistical chaos. In foreign ports, ships waited days to unload their cargo at terminals, and the ports with higher import demand and fewer exports caused a global shortage of reefer containers, essential for the export of fresh fruit.

In addition, just a few weeks ago, Russia's invasion of Ukraine further stressed the situation, raising fuel prices and worsening ship logistics. All costs that have affected producers and exporters to a greater extent, reducing the difference between income and costs.

These situations and their effect on this season are what will be analyzed during the commercial section of the International Blueberry Seminar. Isabel Quiroz, consultant and representative of the Blueberry Committee, will speak about the current situation of the Chilean post-season blueberry industry.

With an eye on the next season, Manuel José Alcaino, president of Decofrut, will analyze the commercial opportunities for Chilean blueberries after the scenario caused by the pandemic. In addition, he will comment on the challenges that the experienced Chilean berry industry will have to face in the coming months; to prepare, improve competitiveness and avoid losses.

The internal uncertainty will be calmed by the newly appointed Minister of Agriculture, Esteban Valenzuela, who will reveal his plans for the country's agricultural future in the current difficult world scenario.

Valuable commercial information will be provided by Ignacio Santibáñez, General Manager Latam & EU of Qima, a leading global company in quality control. The engineer will be in charge of reporting on the main problems of the arrival of Chilean fruit to international markets, data necessary to increase the economic yield per harvest, obtaining a better price for a blueberry with improved quality.

Together with prominent exhibitors, academics and researchers, the seminar will review selected technical and commercial information to improve the results of the Chilean blueberry by adapting to times of global logistical and economic uncertainty. Topics such as the commercial opportunities of Chilean organic production, the use of rootstocks in blueberries and the use of nutritional supplements to improve the quality of the fruit, a review of the advances and strategies of the technologies used to improve postharvest life, and so on. overcoming the long trips to the destination market without loss of quality will be part of the program of the first Berry event in Chile. A great opportunity to talk and start the necessary conversations to face the next season.

El seminar will be held this April 7 at the Monticello Conference Center, where once again important companies and representatives of the production chain will meet at the most important blueberry event in the country.

Catalina Pérez R.- Blueberries Consulting

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