Market, genetics, and quality will shape the agenda for Mexican blueberries at Blueberries Mexico 2026

Market, genetics and quality will set the agenda for Mexican blueberries at Blueberries Mexico 2026

13/05/2026

The Mexican industry of blueberry It reaches 2026 with a consolidated position in North America. Its production expansion, the progress of varietal replacement, and its proximity to the United States have strengthened its leading role, while at the same time driving a more precise agenda in quality, production efficiency, and commercial differentiation.

This development is reflected in the cultivated area. According to information from Aneberries collected by Blueberries Consulting, Mexico went from 1.843 hectares of blueberries In the 2014–2015 season, the planted area increased to 11.000 hectares in 2024–2025. For the 2025–2026 season, national production is projected at 91.700 tons, with approximately 75% destined for fresh fruit exports. Jalisco leads production, followed by Michoacán, Sinaloa, and Baja California.

In this context, the following will take place: XLI International Blueberries Seminar Mexico 2026On May 27 and 28 in Guadalajara, with a program focused on the factors that currently affect the competitiveness of the sector: market analysis, varietal strategy, nutritional management, pollination, salinity, plant stress and fruit quality.

Global competition and opportunities for Mexico

The seminar will open with the panel “Mexico vs. competitors—who will capture value in the next stage of the blueberry?”, a conversation aimed at reviewing the country's role in relation to other origins and the opportunities that open up for the blueberry Mexican in the global market.

For that discussion, the program will bring together representatives of trade associations and companies with direct participation in the Mexican and international supply chain. blueberry: Federico Armando Pérez Mejía, from ASICA Jalisco; Juan José Flores García, from Aneberries México; Miguel Ángel Curiel, from Aneberries and Driscoll's México; César Ortiz Mendoza, from Berries Paradise; Rigoberto Guerrero Acero, from Hortifrut México; Roberto Sámano, from North Bay Produce; and Rodrigo Orozco Sánchez, from Agrovision México.

This perspective will be complemented by the analysis of Colin Fain, from Agronometrics, and Carlos Madariaga, from LATAM Berry Fresh, who will address prices, consumption, international competition and the evolution of Mexican blueberries within the global landscape.

Panel Discussion, “The Blueberry Industry, Current State, Strategies and Trends” at the XXXVI International Blueberry Seminar 2025

Genetics and varieties to project production

Varietal replacement will be another central focus of the program. In an industry geared towards fruit with greater consistency and better performance at its destination, genetic selection takes on strategic importance for producers, nurseries, consultants, and exporters.

This panel will bring together Ricardo Benjamín M., from Fall Creek Mexico; Juan Luis Becerril Reynoso, from Planasa Mexico; Lenin Ovando, from Blueberries Plant Sciences Genetics; Patricio Fernando Cortés Gamboa, from Fruits Giddings; and Carlos Alejandro Branca Gutiérrez, from Hortifrut, in a conversation about the legal framework, productive performance, and genetic projections.

The relevance of this block lies in looking at genetics not only from the perspective of productive potential, but also from the perspective of its adaptation, legal protection, commercial behavior, and contribution to a more consistent Mexican supply.

Technical management, salinity and fruit quality

The program will also delve into practices that directly affect plant condition, productivity, and final fruit quality.

Nutrition will be addressed by Jorge Esquivel Manterola, from Blueberries Consulting, and Gerardo Núñez, from the University of Florida, with a focus on efficiency, foliar standards, and management decisions.

Jorge Esquivel Manterola, director of Blueberries Consulting at the XXXVI International Blueberry Seminar 2025

In production management and physiology, Eduardo Betancourt, from BETABLUE Agricultural Consulting; Pedro Castillo, from Beeflow Mexico; and Daniel Díaz, from Michigan State University, will participate, with content on pruning, pollination and stress management in blueberry plants.

Daniel Díaz, from Michigan State University at the XXXVI International Blueberry Seminar 2025

The topics of fruit health and quality will be covered by Ángel Rebollar, from Ohio State University; Gerardo Arias-Robledo, from Driscoll's; and Reinaldo Campos-Vargas, from the University of Chile, who will address Lasiodiplodythrips, mealybugs and mineral nutrition associated with firmness and quality.

Reinaldo Campos-Vargas, from the University of Chile, at the XXXVI International Blueberry Seminar 2025

B2B networking and trade fair area

In addition to conferences and panels, the seminar will feature a B2B networking area. This space will allow producers, exporters, consultants, nurseries, and supplier companies to learn about applied solutions, talk with technical teams, and explore business opportunities in areas such as nutrition, genetics, technology, pollination, salinity, post-harvest, and agricultural services.

For exhibiting companies, the fair will be a specialized showcase to decision-makers in the Mexican supply chain. blueberryFor attendees, it was an opportunity to compare alternatives, resolve doubts, and link the program's content with specific needs in cultivation and export.

2025th International Blueberry Seminar Mexico XNUMX

The International Blueberries Mexico 2026 Seminar is thus envisioned as an opportunity to update criteria, expand networks, and connect with voices actively involved in the development of the Mexican blueberry.

The event will take place on the following days And May 27 28 in 2026 in Guadalajara, Mexico. You can Purchase your tickets here y Check the full program here. Companies interested in booths or sponsorships can contact the organizing team at contacto@blueberriesconsulting.com or +56 9 3469 3871

Check out our YouTube channel Blueberries TV Summary of the Blueberries Mexico 2025 Seminar