Mexico: Low internal consumption of berries
Of only three percent is the consumption of berries in Mexico because the 97 percent of the production of that strawberry is exported, mainly to the United States, Europe and some nations of the Near East.
«The 85 percent of the production goes to the United States and the other 15 percent is made up of Europe, Asia and lately it has had an important growth in the Middle East«commented Mario Andrade Cárdenas, president of the Board of Directors of Aneberries.
The leader clarified that the low consumption in the country is attributed more to cultural aspects than investment. «Berries is a very new product in Mexico and that was motivated by the export demand", he pointed.
Some commercial chains already have among their products line with berries throughout the year and even said that it is the only city in the country where you can buy red fruits at traffic lights.
Jalisco provides a national production of three thousand hectares with a growth rate for 2015 of 30 percent, and it is expected to increase the production of berries, mainly blueberries and raspberries in the state, by close to one thousand hectares.
Héctor Padilla Gutiérrez, Secretary of Rural Development (Seder) acknowledged that this industry is relatively young, so consumer promotion campaigns are required in order to permeate consumption in the stores.
«As it is a question of demand that is growing, not yet of a forcefulness, we are going to work in Jalisco as the second consumer market in the country, in terms of diffusion«said Padilla Gutiérrez.
Through the Agency for Marketing Services and Market Development (Aserca), we work on a resource that allows us to carry out a multinational campaign in which red fruits are disseminated in the countries to which it is exported, but wherever Including Mexico.
«We have not defined the program for this year, but we are already at the negotiation table with Aserca. We are voluntarily adhering to self-regulation, which has opened the doors for us in this federal agency to manage the consumer promotion campaign«explained the manager.
The production, which has 3.500 producers at the national level and 1.000 in Jalisco, contrary to what one might think, for its cultivation large tracts of land are not necessary.
Jalisco exports
Jalisco is the second national producer of berries and ranks first in the production of blueberries and raspberries. The hectares that are cultivated nationally of red fruits reach the 24.000 hectares.
The next January 27 will be the first commercial shipment of berries to China and it is expected in the future to make shipments every third day, once the palates of that nation become familiar with these products.
Source: Jalisco Chronicle
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