Mexico: Cranberry succeeds in export

The cranberry grown in Mexico 'grabs color' and is sold as hot cakes in export markets.

In 2013 exports reported 41.950.000 dollars, but in 2014 the value was up to 83.203.000 dollars.

The high rates are due to the increase in the cultivated area that has allowed the country's weather conditions, since between 2013 and 2014 it increased around 40 percent, said Mario Andrade, president of the board of directors of the National Association of Berries Exporters (Aneberries). ).

He said that as far as 2015 goes, cranberry cultivation has managed a growth rate of between 20 and 25 percent.

Currently there are around 3.000 hectares destined to the fruit, of the 500 with which, in 2010, the presence of this crop began in the country.

Mexico has become a competitor to supply the demand of the United States, previously fed by its own production and imports from Canada, so much that around 90 percent of the national production is exported to the neighboring country of the north.

To begin the production of cranberry in Mexico, the techniques used in Chile and the United States were adapted.

Cranberry production has a considerable profitability, since it brings returns of up to 50 percent of the investment, he explained.

The states in which the cranberry is currently produced and that have in some way been the spearhead of the development of this in the country are Jalisco, Michoacán, State of Mexico, Puebla, Baja California and Colima.

 

Source: Ntrzacatecas.com

 

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