The growth of the international blueberry market does not stop, although it is approaching moments of great definition, which can determine the course of a successful industry, which produces a fruit that constantly grows in demand and in its cultivation area throughout the world. .

Demand is growing universally, but consumer demands are growing as well, and they no longer only demand a good consumer experience, but every day there are more voices demanding sustainability standards associated with the fruit and its history of production.

Leadership and differentiation

Leading the industry then will no longer mean producing the most impressive volumes, it will not even mean providing the best fruit to the market, the one with the best flavor or the largest caliber. Furthermore, the new varieties are democratizing the industry and the quality results of the fruit will be very similar in the future.

The differentiation will no longer be by the organoleptic or aesthetic qualities of the fruit, but by its "biography" and production history, in a holistic way, contemplating agronomic management, its environmental impact and the valuation of the human resources used, among others. items.

We reiterate then, leading the industry then will no longer mean producing the most impressive volumes, it will not even mean providing the best fruit to the market, the one with the best flavor or the largest caliber, the valuation and preference of consumers, therefore of the markets, will be above based on these factors, plus travel traceability, from origin to destination.

Mexico grows

In this perspective, the Mexican industry for years has been positioning itself as a modern industry, which reads the scenarios that are coming very well, so it would not be strange for it to become the leader of the activity at a global level in the near future.

If we look only at the quantitative results to measure success, the Mexican berry industry has already surpassed some emblematic products in the field of exports, such as beer, avocado and tequila itself, and in the field of the market international blueberry is positioned in 7th place with respect to planted area, however, it is in 5th place of production, which speaks highly of its yields and agronomic management.

In addition, Mexico has grown in volumes of blueberries exported, approaching 80 tons, which is why it is very close to Chile, which has dropped below 90 tons, which means that in the short term it could be within the main exporters of blueberries in the world.

visionary industry

We are talking about an industry that is expanding in the Mexican territory, mainly to the northern areas, with strong investments in new projects and that generates close to 90 formal jobs, noting that half of them are carried out by women, not only in the delicate work of harvesting the fruit, but also in technical activities and command responsibilities.

It is an industry concerned with changing its varieties, leaving behind the traditional Biloxi and Legacy, looking for a better flavor and size of its fruit, as well as higher yields per hectare.

But, returning to the qualitative aspects of the Mexican industry, under the leadership of Aneberries, concern for the social impact of the industry is privileged, promoting the provision of well-paid and legal jobs and caring for workers in their access to health and housing , since they are an essential factor for cultivation, especially in their harvest, which is manual, as it is a very delicate fruit and not yet suitable for harvesting with traditional machinery.

Responsibility and sustainability

From its origins, Aneberries set itself the objective of leading the Mexican industry, providing it with a differentiating seal of safety, strict respect for the environment in all its production facets, and being recognized as a sustainable industry, which gives confidence to the most demanding consumers. above all those from developed countries, especially those from the United States, its “golden market”.

The new hydroponic management systems to combat water scarcity and pests, the use of covers and crop protection, recycling and reuse of waste from a circular economy perspective, constant innovation to offer a safe and sustainable product to the market , coming from a responsible and sustainable industry, in addition to caring for its human resources, are differentiating qualities and a seal that can position the Mexican industry as a leader in consumer preferences globally.

El XXVI International Blueberry Seminar To be held this May 31 and June 1 in Guadalajara, it will be the occasion to analyze the reality of this industry and address in the meeting program the most important aspects that Mexico must face to continue on its path of growth and leadership.

Blueberries Consulting invites you to participate in the most important blueberry event in Mexico, in the Hard Rock Hotel Guadalajara The main industry players in the country will meet, an event in which there will be new networking activities to interact with attendees and sponsors.

For more information contact: contacto@blueberriesconsulting.com / +56 9 3469 3871

Get your ticket at a price Here.