This And May 28 29 The main meeting of the Mexican blueberry industry will be held in the halls of the Hard Rock Hotel, on the occasion of the 36th International Blueberry Seminar 2025 in Guadalajara.

The two-day program is very attractive and strikes a good balance between agronomic or technical aspects and commercial or market-related topics. However, given the topics and participants, it's clear that the first day will be highly intensive, to the benefit of attendees.

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Very early on Wednesday the 28th, immediately following the opening, a panel discussion will be held with the participation of Miguel Curiel, president of Aneberries; Rigoberto Guerrero, CEO of Hortifrut Mexico; César Ortiz, CEO of Berries Paradise; Roberto Sámano, Director of Finance of North Bay Produce; and Rodrigo Orozco, CEO of Agrovision Mexico. The panel discussion will focus on: “The blueberry industry: current status, strategies, and trends”, which ensures great debate, due to the political and commercial scenario in which Mexico finds itself, the reality of the international blueberry market and the local productive reality, among other variables.

Immediately after, José Luis Bustamante, president of Planasa Mexico and former president of Aneberries, will take the stage to give his talk. “Update on the Mexican Berry Market: Production, Marketing, and Genetics”, where the analysis will surely be extended to other berries and their productive and commercial behavior.

After a refreshing mid-morning coffee and the opportunity to visit the stands of the most diverse companies participating in the event, it will be the turn of specialist Colin Fain, founder of Agronometrics, who will put the data on the table in his talk. “Data Analysis from Recent Seasons: Mexico's Opportunities in the Global Blueberry Market”, a moment that will probably be very interesting, since the data, numbers and figures show the pure and hard reality of the activity.

Next, the director of Blueberries Consulting, Jorge Esquivel, who will reinforce all the previous discussion with his talk “Modern Blueberry Production: Data Analysis and Strategies”, highlighting the high level of modern industry, access to diverse and varied digital measurement tools, and the correct reading and interpretation of data, both on crop performance and markets.

The program continues in the afternoon with other interesting agronomic and commercial topics, presented by renowned Mexican and international specialists, such as advisor Eduardo Betancour; US Department of Agriculture specialist David Bryla; Advanced Berry Breeding (ABB) sales representative Karen Ruiz; and researchers Jorge Retamales and Daniel Díaz.

Second Panel

In addition to a second Conversation Panel that will address the “Strategic planning based on market demands: What do consumers want?, which will be composed of Qima Produce CEO Ignacio Santibáñez; Hortifrut Mexico's commercial director Herika Sainz; Driscoll's Mexico's quality manager Mario De la Cruz; and Fruits Giddings general manager Patricio Cortés.

At the start of the day on Thursday the 29th, Fall Creek Mexico's commercial manager, Ricardo Márquez, will make a complete analysis of the blueberry industry in his presentation. “Update of the blueberry market in Mexico: production, marketing and genetics”, in which this specialist not only presents and explains the local reality, but also shows the global context of the industry with interesting data, which allows for more accurate future projections and better activity planning.

Then, experienced researchers and specialists Ángel Rebollar, Concepción Rodríguez, and Professor Prometeo Sánchez will address the cultivation from different perspectives, including its diverse management and needs, pest and disease control strategies, growth, care, nutrition, and competitive quality production.

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