Luis Miguel Baanante, general manager of Camposol Foods Trading (Shanghai) Co. Ltd., a subsidiary of Camposol Group, and Raymond Mou, manager of imported fruit from Yonghui, signed a memorandum of understanding on behalf of their respective companies during a ceremony of signed at Yonghui headquarters in Shanghai on December 16, 2021.

David Gamarra, Consul General of Peru in Shanghai, as well as Sam Li, CEO of Yonghui, were invited as witnesses. As part of the agreement, the two sides agreed to "explore strategic initiatives and cooperation together in promoting healthy and quality fruits in China."

In his speech at the event, Li said that Yonghui had rapidly expanded its direct fresh food supply in recent years and is in the process of establishing its multi-dimensional fresh food supply chain system. The further strengthening of alliances with world leading brands such as Camposol is a key component of this strategy, he added.

"Yonghui has been working with Camposol on blueberries and avocados since 2019, and our collaboration deepens every year," Li said. "Moving forward, we look forward to working closely in all relevant categories and strengthening our partnership both in breadth and depth, so that consumers can enjoy more delicious, nutritious and healthy Peruvian fruits more easily."

Camposol supplies fruits not only from its large agricultural and production operations in Peru, but also from its new locations in Colombia, Uruguay, Chile and Mexico, to more than 40 countries around the world. Its key categories include blueberries, avocados, mangoes, table grapes, and citrus. According to Baanante, the newly signed partnership with Yonghui will bring growth to all of its categories operating in the China market.

“Yonghui and Camposol began the cooperation shortly after the opening of our office in Shanghai, a collaboration that this year has acquired significant speed and growth for the benefit of demanding Chinese consumers who today seek quality, fresh and healthy food” said Baanante. . “If we combine stable volume, consistent quality and fully traceable fruit together with the local capabilities that Camposol has developed in China, then we have the perfect impetus for joint efforts with Yonghui to increase and accelerate our cooperation.”

Under the agreement, the two parties will enhance their collaboration and communication beyond existing businesses. As Yonghui further diversifies its channels, Camposol will directly enjoy all associated benefits. In addition, they will jointly design annual marketing promotion programs to increase market awareness of quality and traceability and encourage consumers to buy high-quality traceable fruit from Yonghui.

As the Christmas season approaches, Yonghui and Camposol have already made plans to collaborate.

“At present, blueberries are already a 100 million yuan product for Yonghui. Thanks to our partnership with Camposol, blueberry sales continue to grow exponentially for us, ”said Thomas Lan, Western product import manager at Yonghui. “Christmas and the New Year are upon us. We have planned large-scale blueberry promotional events with Camposol. In addition, we will also strengthen our collaborations with the arrival of Peruvian grapes at the end of December and mangoes in the near future ”.

Images: © 2021 Produce Report