Some international analysts agree that a new wave of blueberry consumption is beginning to take place worldwide, and it is projected that per capita consumption levels in developed countries will rise significantly in the coming years. This forces the international industry to plan and make adjustments to position itself in the best way in this great opportunity.

Round table

In this perspective, in the first meeting of the year of the Mexican blueberry industry, which will take place this May 31 and June 1 in the XXVI International Blueberry Seminar in Guadalajara, a Round Table will be held to address the state of the industry, analyze the reality of the market and design future prospects for Mexico in this new world context.

In the Round Table will participate the president of aneberries, Jose Luis Bustamante; the Chairman of the Berries Paradise Board, Francisco Xavier Ortiz, as well as the Hortifrut CEO, Rigoberto Guerrero placeholder image, three highly recognized industry leaders, who have participated in previous versions of the International Blueberry Seminar and who have left their particular stamp on their participation, with their informed and expert vision of the industry.

three mexican leaders

Francisco Xavier Ortiz is a longtime industry leader and one of the pioneers in industrial blueberry cultivation, with long experience in the intricacies of the international market for export fruit and well aware of the high demands required to be a business leader in international level. His company stands out for its continuous growth and innovation in the positioning of its products, both in the domestic and international markets.

Rigoberto Guerrero placeholder image brings the vision of the multinational company and the experience of living with the demands of consumers in different markets. In his 2022 participation, he was the first to highlight the advance of blueberries in the Mexican export portfolio, stating: “We are proudly already the number one product. As of the first quarter of 2022, berries are already the most exported product in Mexico, surpassing beer and avocado, ”so it will be very interesting to hear from his expert vision at this meeting.

Jose Luis Bustamante, president of aneberriesHe is a leader with deep and solid convictions, who does not leave room for ambiguities. In the 2022 version of the International Blueberry Seminar, he clearly established the two main axes of the Mexican blueberry industry and especially those of his organization: Sustainability and social responsibility.

"Climate change is increasingly impactful, so today it is more important than ever to take care of our environment and even go a step further and work to regenerate it," he said at the time and added: "I am convinced that country brands They do not necessarily have to be a seal on the box, but rather a country brand or a seal in terms of the reputation of all those we export”.

A high level program

As we can see, there are three views with different nuances, so it will be a very enriching conversation for the Mexican industry in this stage of reactivation and especially for those attending the XXVI International Blueberry Seminar which will be held in the premises of the Hard Rock Hotel in Guadalajara this May 31 and June 1.

The Round Table will kick off the Guadalajara meeting, which in its two days is scheduled to address the most important issues related to the development of the Mexican and international industry, considering that it is an experienced industry that has reached a professional level. and international standard knowledge, so the topics that will be discussed at the meeting are also at an expert level, or advanced knowledge, in everything that pertains to cultivation, the industry and its commercialization.

Blueberries Consulting invites you to participate in the most important blueberry event in Mexico, in the Hard Rock Hotel Guadalajara The main industry players in the country will meet, an event in which there will be new networking activities to interact with attendees and sponsors.

For more information contact: contacto@blueberriesconsulting.com / +56 9 3469 3871

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