New Fair Trade Strawberry Program from California Giant Berry Farms and Fair Trade USA

California Giant Berry Farms claims to be the first major berry farm to achieve Fair Trade USA certification for California-grown strawberries.

California Giant Berry Farms is proud to announce that it is now a certified strawberry supplier Fair trade. This initiative reinforces the commitment of California Giant Berry Farms with sustainability and ethical business practices, and underscores the company's mission to provide berries quality and nourish their communities.

“We are delighted to be pioneers in the production of Fair Trade certified strawberries in California,” he stated. Joe Barsi, president of California Giant Berry Farms.

From left to right: Joe Barsi President at California Giant Berry Farms / Paul Rice Founder and CEO at Fair Trade USA

«This represents an important milestone on our path towards sustainable and socially responsible agriculture. “With Fair Trade USA™ certification, we not only ensure fair compensation for workers, but we also empower our local communities.”

California Giant Berry Farms claims to be the first large farm of berries in achieving Fair Trade USA certification for California-grown strawberries. This achievement underscores the company's dedication to fostering positive social and environmental impacts throughout its supply chain.

The first harvest of Fair Trade certified strawberries took place last week in Watsonville, California.

“We are excited to partner with California Giant Berry Farms to offer California's first Fair Trade certified strawberries. When we launch a new product, we always look for a partner that is in line with our values ​​and that has demonstrated its commitment to sustainability.

It has been wonderful to work with the company to bring the program to life with its workers and management,” said Paul Rice, founder and CEO of Fair Trade USA.

Additionally, this initiative is in line with the company's overall sustainability program, which reinforces its commitment to offering berries sweet and sustainable to consumers. By integrating Fair Trade USA certified strawberries into its product offering, the company continues to prioritize environmental conservation and social responsibility.

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