Market growth and projection

The global blueberry market is showing promising growth. In 2024, its market size was valued at USD 9.81 billion, standing out as a key sector in the food and agricultural industry. Demand is projected to continue to rise, reaching an impressive USD 13.53 billion by 2032.

Growth rate

This growth translates into a compound annual growth rate (CAGR) of 4.7% from 2024 to 2032, reflecting the growing focus on healthy foods, improved cultivation strategies, and the increasing popularity of blueberries in a variety of applications, from fresh produce to processed foods.

Driving factors

• The growing preference for foods rich in antioxidants.
• Advances in cultivation and post-harvest handling technologies.
• Rising demand in emerging markets.

perspectives

With a market that continues to expand, blueberries are positioned as one of the most strategic and valued agricultural products in global consumer trends.

The blueberry market is experiencing remarkable growth, driven by rising customer demand for healthy food products. Blueberries are rich in cancer-preventing agents, vitamins, and dietary fiber, making them a popular choice among health-conscious consumers. This increased awareness of the dietary benefits of blueberries is driving their ubiquity in both new and prepared forms. The market is fueled by consumer behavior that favors natural and distinctive nutrition, as well as a growing inclination for healthy and nutritious snacks. Blueberries are increasingly being used in a variety of food products such as juices, jams, smoothies, and cakes, further expanding their market potential.

These markets are geographically diverse, with key regions in North America, Europe, and Asia, where both production and utilization are experiencing strong growth. North America, particularly the United States and Canada, holds a dominant position in blueberry production, while Europe and Asia-Pacific are experiencing rising demand, especially from nations such as China and India. The market is benefiting from the continued expansion of blueberry growth in unused locations, along with advancements in handling and packaging innovations that extend shelf life and improve product accessibility. As demand for healthy and popular foods increases, the blueberry market is anticipated to remain on the rise, bolstered by a broader range of applications in the food and beverage sectors.

Information extracted and adapted from https://www.businessresearchinsights.com/market-reports/blueberry-market-117716

Blueberry Update 2024:

Rapid changes in some regions will ensure continued success for the global industry.

A number of significant changes across various regions will set the global blueberry industry up for continued success. Key trends shaping the industry's future include increasingly advanced genetics and a greater focus by growers on productivity and labor efficiency.

Peru will continue to lead global exports, albeit with lower exports of frozen blueberries. Future growth will be driven by higher yields rather than area expansion.

In Mexico, production and exports declined for the first time in 2023/24 due to health issues, drought conditions, higher costs, and an unfavorable exchange rate. Some factors will improve for 2024/25. Domestic consumption remains low but is expected to increase.

In the U.S., blueberry production is mixed across all growing regions. Varietal improvements and the implementation of mechanical harvesting will be key to remaining competitive. Consumption continues to expand, with improved berry quality year-round driving consumer demand.

In Europe, demand remains strong despite sharp price increases and will continue to grow. Since 2023, supply has become a limiting factor, especially during the Southern Hemisphere supply window. European producers face challenges such as low labor availability and high labor costs.

China will remain the world leader in production, with increased use of patented cultivars. Imported supplies during the off-season will remain significant, with a focus on quality.

Information adapted from: RaboResearch

Source: Blueberries Consulting

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