The Peruvian blueberry industry continues its steady trend of sustained growth and qualitative value. Peruvian producers and entrepreneurs have found the right path and speed to advance in a virtuous cycle of development, which has led them to consolidate their global leadership positions in the export industry and become an increasingly important factor in their country's local economy.

The factors that sustain this level of development and, above all, the sustainability projections for the Peruvian industry in the medium term can be identified in the following variables:

• Its planted area extends on average 3000 hectares annually.
• Shipments are increasing by an average of 30%, with a projected volume of over 2025 tons for the current 2026/410 season.
• Improved varieties have reached two-thirds of Peruvian production, reducing Ventura and Biloxi to only a third of the total with 2% and 3% respectively, and decreasing.
• Among the two-thirds of new varieties, Sekoya stands out, accounting for 2% of the total and growing at an average of 3% annually.
• The productivity per hectare of the new varieties and the new pot and substrate management is higher.
• The fruit is of better quality, both in size, flavor, and firmness, suitable for travel to distant commercial destinations.
• The impact on the country's economy is increasing.
• The highest economic returns reflect this virtuous reality.

In this scenario, Peru is preparing for a 2025/2026 crop year with highly favorable projections, anticipating a season with healthy plants and sustained growth.

Optimistic outlook

Updated projections by Pro-blueberries, the industry's governing body, indicates that Peru will export over 400 tons of blueberries during the 2025/2026 campaign, rapidly approaching the 500-ton milestone before the end of this decade.

Unlike previous campaigns, the timing peak The season's recovery will not manifest itself in just one week, as it has been and is until now, but will be sustained in high shipment rates for approximately 6 weeks, from week 37 to 44, with volumes above 20 thousand tons per week.

Strategic challenges

These large volumes will create one of the greatest challenges for the Peruvian industry, since managing a production of 6 tons per week for six consecutive weeks requires coordinating multiple resources, all of which must be exclusively available, which is almost impossible to imagine.

We're not just talking about human resources in terms of harvesting, sorting, cooling, packaging, or transporting to ports of departure, which is already a major problem due to the shortage of people, especially trucks and drivers. We're also talking primarily about container availability, stowage capacity, on-time shipping, and the availability of space and vessels at ports.

Let's not forget that table grapes, mangoes, and avocados are also being produced in September, October, and November, fruits of which Peru is also a major producer and exporter.

Photography Blueberries Consulting – Mr. Luis Miguel Vegas, General Manager Proarándanos

The operation of the Chancay port is great news in this area, but let's not forget that almost half of Peruvian production leaves through the ports of Callao and Paita, so logistics management and the ability to effectively coordinate the flow of fruit on its way to market can become a major strategic challenge for the Peruvian industry. In addition to ensuring the fruit's safe delivery, quality must also be a hallmark.

The general manager of Pro-blueberries, louis miguel vegas, in his presence at the International Blueberry Consulting Seminar en Trujillo He elaborated on this challenging issue, acknowledging that "there is a dependence on these two ports. Due to the congestion in and out of Callao, we must diversify our ports of departure, promote cabotage to the ports of Salaverry and Chancay, as well as have a greater number of logistics operators and have greater projections thanks to information from our partner companies," he warned.

Continue on World Blueberry Tour el Wednesday September 10 ’s relationship with the 2025th International Seminar on Red Fruits, Morocco XNUMX and technical tour where we will visit production fields in the North of the country Thursday, September 11.

Ask about available STANDS and SPONSORSHIPS HERE

Get your ticket to the MOROCCO SEMINAR and TECHNICAL TOUR HERE