He added that currently, Chinese consumers are interested in purchasing healthy products and Super Foods Peru, such as sacha inchi, coffee and cocoa derivatives, are showing an upward trend.
Garments and decoration items
On the other hand, he explained that alpaca clothing, decoration items and dolls are having a good acceptance in the Chinese market, as reflected by the positive figures of the last year.
It should be noted that, in 2021, a prospective study was developed in China focused on identifying and characterizing the Chinese textile market for alpaca garments. This identified 50 new potential business contacts, as well as information on the expectations of Chinese buyers.
“As part of the promotion plan of the Pacific Alliance (AP), investment promotion and preparation seminars are being held for access to the e-commerce channel in Asia, as well as a specialized program to assess the potential for entry into these small marketplaces of AP exporters”, he reported.
The activities carried out by the promoting entity do not cease, which is why it is already organizing the presentations of Peru at the Hotelex, Caffex, SIAL, Shanghai Fisheries, Guangzhou Fisheries, China Fisheries, FHC, CIIE and CAFFEX fairs, to be held during 2022.
This year, in addition, various digital promotion campaigns and promotions will be carried out in JD's Peru stores and soon in Tmall, the largest virtual store in the world, which handles an average of 2,000 million dollars per year in e-commerce sales.