Peru consolidates progress of its exports to the Chinese market

The shipment of food such as avocado, blueberry, quinoa and coffee, among others, stands out

The Commission for the Promotion of Peru for Exports and Tourism (Promperú) has been implementing various actions to promote national exportable supply in the attractive Chinese market, contributing to the growth of exports of products such as avocado, blueberry, quinoa, coffee; hydrobiological products such as shrimp and giant squid; in addition to the wooden floors, alpaca dolls, garments and accessories made of this fine fiber.

He highlighted that the actions to promote Peruvian coffee in that square, carried out through the commercial offices abroad, began in 2018 through reverse missions to Peru: tastings, coffee tastings, seminars and live broadcasts to the public. final.
As a result, shipments of Peruvian coffee to China increased significantly from 468,329 dollars in 2018 to 1.7 million dollars in 2021.
Likewise, the entry of Peruvian specialty coffee was achieved in 2021 to the Chunbo e-commerce platform in order to expand its entry into the Chinese market.

Quinoa and alpaca  

He also highlighted the increase in exports of quinoa and alpaca toys to China, where the international sale of our precious grain reached three million dollars in the first three quarters of 2021, with an increase of 193%. Meanwhile, the export of alpaca toys grew from 8,612 dollars to 233,630 dollars.
In both cases, actions were carried out such as promotional campaigns for Alpaca del Perú (clothing, accessories and alpaca toys) carried out throughout the year in digital and physical media that allowed reaching almost 500,000 consumers, with a sales volume in the market above $150,000.

Buyers 

During the past year, Promperú in Shanghai supported 139 exporters and carried out activities with 59 Chinese buyers.
It also led 18 face-to-face and virtual seminars, on different topics such as fishing, electronic commerce, specialty coffees, alpaca, among others.
In southern China, information on new products is dedicated to chocolates, sacha inchi oil, native potatoes, maca and palo santo capsules.
Compared to last year, Promperú in Beijing held 20 face-to-face and virtual seminars. Likewise, it executed 48 business agendas between Chinese exporters and importers.
“In China there is a high potential for the entry of quinoa and maca, due to their high nutritional value. Processed products with these characteristics are attractive for that market”, said the executive president of the promoting entity, Amora Carbajal.
He added that currently, Chinese consumers are interested in purchasing healthy products and Super Foods Peru, such as sacha inchi, coffee and cocoa derivatives, are showing an upward trend.

Garments and decoration items 

On the other hand, he explained that alpaca clothing, decoration items and dolls are having a good acceptance in the Chinese market, as reflected by the positive figures of the last year.
It should be noted that, in 2021, a prospective study was developed in China focused on identifying and characterizing the Chinese textile market for alpaca garments. This identified 50 new potential business contacts, as well as information on the expectations of Chinese buyers.
“As part of the promotion plan of the Pacific Alliance (AP), investment promotion and preparation seminars are being held for access to the e-commerce channel in Asia, as well as a specialized program to assess the potential for entry into these small marketplaces of AP exporters”, he reported.
The activities carried out by the promoting entity do not cease, which is why it is already organizing the presentations of Peru at the Hotelex, Caffex, SIAL, Shanghai Fisheries, Guangzhou Fisheries, China Fisheries, FHC, CIIE and CAFFEX fairs, to be held during 2022.
This year, in addition, various digital promotion campaigns and promotions will be carried out in JD's Peru stores and soon in Tmall, the largest virtual store in the world, which handles an average of 2,000 million dollars per year in e-commerce sales.

Exports 

In the last 10 years, China has established itself as Peru's main trading partner. Shipments to this Asian power have doubled from 7,841 million dollars in 2012 to 16,856 million dollars in the period January-November 2021.
96% of exports correspond to the energy mining sector, which grew 9% in the last decade, highlighting copper minerals and their concentrates (9,967 million dollars), iron minerals (1,640 million dollars), flour powder and pellets of fish (1,421 million dollars), among others.
On the other hand, in the non-mining energy sector, the fishing sector accounted for 52% of shipments, followed by the agricultural sector with 27%, which is consolidated as one of the fastest growing sectors in the last decade, reaching 15.7 % Increment. It is followed in order of importance by the textile sector with 7% and wood and paper with 6%.
As for the main products exported to the Chinese market, there are frozen squid (98 million dollars) and canned squid (65 million); blueberries (60 million), shrimp tails (59 million), other fine hairs (33 million), fresh avocados (28 million), among others.
In 2021, 548 companies exported to China; Of these, 86% of their shipments come from regions, with Ancash being the department that leads shipments with 17%, followed by Arequipa (13%), Ica (12%), Apurímac (11%), Cusco (9%). and Moquegua (8%).

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