Peru expects blueberry exports to grow by a quarter

Summary of Peruvian blueberry exports, complemented by Agronometrics graphs.

Peru expects to see a 25% increase in the volume of blueberries exported year-on-year, industry association ProArandanos told FreshFruitPortal.

The Association of Producers and Exporters of Peru (ProArandanos) estimates that fresh blueberry exports will be around 200.000 metric tons (MT) this season.

Destination markets are expected to be 49% in the United States, 32% in Europe, 17% in China and 2% in other markets.

"By destination, it is estimated a 22% increase in shipments to the United States, a 20% increase to Europe, a 111% increase to China and 12% to other markets", said the president of ProArandanos, Daniel Bustamante .

He said that since last season companies have had to adapt, which has been a challenge, but the Peruvian industry benefited as it had time to prepare and take action before the harvest season.

Innovation and Markets

According to ProArandanos, during 2020 there were a total of 46 different varieties of blueberries, a significant increase from 13 varieties in 2016 and 30 in 2019.

In terms of export volumes, the US plans to maintain its place as the top destination. with 105,000MT. Shipments to Europe are expected to reach 65.000 metric tons.

Bustamante said: "For the 2021-22 season, initial estimates show that shipments to China are around 30.000 metric tons, a big increase given that last season only 16.000 metric tons were exported."

This year, ProArandanos plans to reach new markets in Asia such as Korea, Indonesia, Japan and Vietnam, however, it depends on the phytosanitary requirements of each country, he said.

Industry analysis

In recent years, the blueberry industry has undergone changes to make it possible for the fruit to be labeled as it is, a superfood. Added to this, the pandemic changed consumer habits and boosted blueberry purchases by delivery.

"Customer consumption has a lot of potential and there is still a lot of growth to do, especially in the production of blueberry-based products and processed products."

"The benefits of blueberries are increasingly known and valued by consumers around the world, who have become more health conscious in the wake of the pandemic," said Bustamante.

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