Organic blueberries represent 11% of current exports, with a projected volume of 40.000 tons at the end of the campaign.

The 2024-2025 Peruvian blueberry campaign projects a total volume of 323.928 tons, exceeding initial estimates by 4,1%, and consolidating the country as a world leader in the export of this fruit. Luis Miguel Vegas, general manager of the Association of Producers and Exporters of Blueberries of Peru (Proarándanos), affirms that this success is the result of a comprehensive strategy: "The growth of the Peruvian blueberry is not a coincidence; it responds to a joint effort to diversify markets, focus on quality and respond to consumer demands."

Historically, the United States has been the main destination for Peruvian blueberries, receiving 53% of exports (135.000 tons). However, diversification is a priority. “Today we export Peruvian blueberries to more than 20 countries, with Europe and China as key growth markets,” says Vegas. “This shift has reduced dependence on a single market, with Europe representing 25%, China 14% and the United Kingdom 5% of the total exported volume.”

«Logistics plays a crucial role in this global expansion, with 97% of shipments being made by sea. The main destination ports, such as Philadelphia, Rotterdam and Shenzhen, are strategic for maintaining the freshness and quality of the product.» Vegas emphasizes: «Peru's logistical success lies in our ability to efficiently connect producing regions with global markets.»

One of the drivers of growth has been the commitment to more competitive varieties. In 2016, Biloxi dominated the market with 58% of certified hectares. Today, this figure has fallen to 16%, while Ventura leads with 26%, followed by Sekoya Pop with 14%. “The evolution of the varieties reflects our ability to adapt. We innovate to respond to market demands and increase our competitiveness,” explains Vegas.

In addition, organic blueberries have gained ground, representing 11% of current exports and with a projected volume of 40.000 tons at the end of the campaign. This growth reaffirms the sector's commitment to sustainability and the preferences of the modern consumer.

Despite progress, the sector faces significant challenges, such as pressure for competitive pricing and the impact of climate change. Vegas highlights: “The biggest challenge is to maintain our competitiveness without compromising quality. This is only possible through innovation and a sustainable approach.”

The blueberry industry has transformed producing regions such as La Libertad, Lambayeque and Ica, which together account for 85% of national production. Thousands of direct and indirect jobs depend on this industry, consolidating it as an economic pillar for the country. “Each ton exported represents not only income for Peru, but also opportunities for thousands of families,” says Vegas.