Blueberry production has become one of the fastest-growing agricultural sectors worldwide. With rising global demand and increasing competition, producers face new challenges: labor costs are at historic highs, quality standards are more demanding than ever, and efficiency throughout the entire production chain is no longer optional: it's a necessity.

PickApp Farming is the leading farm management software for the berry industry., trusted by the world's largest and most advanced blueberry growers. Already in use in Mexico, Morocco, Spain, South Africa, and Romania (with Peru soon to join), PickApp helps growers transform the way they manage labor, monitor operations, and deliver consistent quality at scale.

Unlike many complex, hardware-intensive, or crop-data-limited farm management solutions, PickApp is differentOur platform was built by farmers, for farmers. It's easy to implement, requires no additional hardware, and adapts to each farm's unique workflow. Whether your operation uses buckets, boxes, baskets, or bulk export containers, PickApp integrates seamlessly into your process. Because our reporting is based on a rapid scan-to-report solution, workers never waste time waiting in line to check in, eliminating bottlenecks and ensuring smooth, uninterrupted field operations.

But PickApp is not just a simple harvesting app. It is a year-round management toolIn addition to harvesting, farmers use PickApp to track and manage all manual activities in the field, including staking, pruning, pest control, and other agrotechnical tasks. It also offers attendance tracking, field activity recording, and in-field quality control. The result is a single platform that gives them complete visibility and control over their farm, every day of the year.

The results speak for themselves. On average, farms using PickApp report a 10% to 20% improvement in worker productivity, along with significant reductions in overall farming costs. At the same time, they see improvements in product quality, thanks to full traceability in the harvesting and sorting process. For producers working in highly competitive export markets, this measurable impact is a game changer.

PickApp's strength lies not only in its technology, but also in the people behind it. Our team includes highly experienced growers, engineers, and logistics managers who understand the realities of large-scale berry operations. That's why the platform is robust enough to manage thousands of hectares and practical enough for daily use in the field.

We believe that software alone isn't enough. That's why every PickApp customer is supported by a dedicated Customer Success Manager. This ensures that your team not only knows how to use the application, but also benefit from analytics, reports, and expert insights that drive continuous improvement.

Today, PickApp already monitors tens of thousands of hectares for some of the world's largest berry producers. And this is just the beginning.

If you're ready to make the leap from guesswork-based management to knowledge-based management, it's time to discover PickApp Farming.

Book a demo today and discover how PickApp can revolutionize your operations, from the initial pick to the final export box.

Request a demo here

For more information: contact@pickapp.farm