Pilar Bañados and Marcela Zúñiga, representing Hortifrut y sunnyridge respectively, they had an outstanding participation in the second day of the International Blueberry Month 2021, designed to deepen the supply of new varieties in blueberries and new challenges that must face the market of plant genetics.

In collaborative mode

In general, it is expected that the companies that compete in a certain area will jealously promote their own products and that the less visible it is to those of the competition, the better the commercial result. In this case it was not so. The two renowned presenters had an attitude, not only very willing to answer the extensive round of questions, but they also made the close collaboration that exists between nurseries and breeding programs in terms of validating new varieties or sharing relevant information for the development of the abundant varietal offer.

Previously, each explained in detail about the qualities and different aspects related to their respective programs and varieties. They addressed not only the behavior and advantages of their plants in the countries or regions where they are already producing, but they also shared many data the new plant alternatives that are in a situation of adaptability or that are being tested in order to put them on the market in the near future.

Scientific rigour

It is not a secret that he blueberry market In general, it has developed in a much superior way, hand in hand with science and new technologies, but it does not cease to surprise that the market for plant genetics is growing with such professionalism and scientific rigor, very on par with the rest of the industry.

The study of the behavior of the plant with respect to the climate, the different geographies, new management systems, the habitat with respect to pests or external elements, the response regarding the availability of water and the permanent measurement of the results of the fruit, in flavor, size, bloom, firmness or quantity of production per plant, are informative data that accompanies each alternative of blueberry plant that goes on the market in its different varieties. All this in the perspective that the producer can make the most correct and informed decision regarding the investment in his crop.

What comes

Pilar BathedIn addition to sharing the abundant information on Hortifrut's offer, he explained in detail its complex and very complete product testing system, which covers all phenological aspects of the crop, genotype and phenotype of the plants, and every detail that can influence the result of the varieties produced. In addition, he announced that they are in the process of research to produce future varieties better adapted for mechanized harvesting, which is the new challenge that the whole of the blueberry industry will have to face in the medium term.

The day also featured the presentation of the new varieties of Planasa, exhibited by María Pérez and an attractive exhibition on automation and traceability in the fruit selection and packaging process, by rafael larrea, represented the company Maf Roda Agrobotic.

The days of International Blueberry Month 2021 they continue the Tuesday August 10, with a panel of experts dedicated to everything related to the postharvest stage of the fruit, where they will expose Claudia Moggia, Jéssica Rodríguez and Bruno Defilippi.

To participate in the activities of the International Blueberry Month 2021, click on the following button: