Planasa hires Hans Liekens as Global Innovation Director

Its strong track record in innovation and business strategy will help Planasa achieve its goal of becoming the global leader in the development of berry varieties.

Planasa, a leading company in the agri-food sector specialising in research into plant varieties and nurseries within the berry category, has today announced the appointment of Hans Liekens as Global Head of Innovation.

With 30 years of experience in the FMCG and agricultural sectors, having held management positions in companies such as Tropicana, Chiquita, Campina, Hessing and Fall CreekHans brings a wealth of experience. His strong track record in innovation and business strategy will help Planasa achieve its goal of becoming the global leader in berry variety development.

The appointment of Liekens reinforces Planasa's business strategy, which focuses on innovation, operational excellence and international expansion. The company seeks to further consolidate its position as a leader in berry development, supported by efficient and high-quality nursery operations.

Michael Brinkmann, CEO of Planasa, welcomed Liekens: “Hans’ FMCG experience and innovative mindset will strengthen our ability to meet the needs of our customers. With his strategic vision, he will be responsible for driving a culture of innovation and integrating new processes that improve efficiency, productivity and competitive advantage., which could have a disruptive impact on our organization, our stakeholders and the sector.”

Liekens added: “In my new role, we will focus on achieving success for all stakeholders, placing the consumer at the centre of everything we do and promoting innovation and excellence.”

Hans Liekens holds a degree in Business Administration from Solvay Business School – Vrije Universiteit Brussel.

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