Planasa announced the appointment of Anja Grueterich as Value Chain Manager for the Americas, signaling its continued strategic focus on strengthening collaboration and coordination across the entire value chain. This decision aims to reinforce market ties and consolidate collaboration with the various stakeholders involved in the development, positioning, and growth of the company's solutions in the region.

In his new role, Grueterich will be responsible for coordinating relationships with key stakeholders in North and South America, promoting integrated management and ensuring alignment with Planasa's global strategy. The role aims to bring greater consistency to interactions with clients, partners, and other relevant industry players, in a context where the integration of market, innovation, and execution is becoming increasingly important.

Grueterich brings an international background in marketing and communications. She began her career in advertising in Germany and moved to California in 2007, where she developed much of her professional experience and obtained permanent residency in the United States in 2020. She holds a degree in Media Design, a degree in Marketing, and a specialization in International Business.

Between 2012 and 2022, he worked at EMCO CAL, and in 2022 he joined the blueberry platform SEKOYA as a marketing specialist, a position he held until the end of 2025. This experience, linked to a highly dynamic and demanding category, provides knowledge of working with markets, positioning, and relationships with different industry players.

“I appreciate the opportunity to take on this new role and contribute to Planasa’s continued growth,” said Grueterich. “This structure allows us to better understand market needs and establish stronger collaborations throughout the entire value chain.”

In this role, Anja Grueterich will report directly to Hans Liekens, Global Director of Marketing and Innovation at Planasa.